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Casio Announces Exilim Trade In, Up Program
 April 1, 2006

FOR MEDIA INQUIRIES ONLY:
Contact: Rachel Max Coyne
PR
973-316-1665
rmax@coynepr.com

 

CASIO OFFERS CONSUMERS UPGRADES ON NEW DIGITAL CAMERAS

Casio Offers Trade In, Trade Up Program powered by DealTree

April 1, 2006, DOVER, NJ – Casio Inc., a leading manufacturer of consumer electronics is pleased to announce the Casio Trade In, Trade Up Program, where consumers have the opportunity to trade in their old camera, regardless of brand, and trade up to a new Casio digital camera. Casio, Inc. realizes that in today's ever changing technology it can be difficult to constantly upgrade to the latest digital camera. To provide consumers with an easy way to upgrade to the latest technology available in digital cameras, and even receive bonuses when upgrading to certain Casio models, Casio will offer the Trade In, Trade Up program beginning April 1, 2006 through December 31, 2006. Consumers can visit website http://exilim.casio.com/tradein, or any participating retailer's website to check the value of their trade in camera*.

Casio has teamed up with participating retailers, and Deal Tree Services, Inc. as a service provider, to provide a hassle-free way to trade in any brand of an older model camera to receive a check for a trade-in value, and in some cases even an additional bonus, as a reward for purchasing a new Casio Exilim digital camera.

"We realize that people are purchasing their second or third cameras, and often question what to do with their current ones. Casio Inc. is not only offering consumers an incentive to buy a new digital camera, but we are helping to minimize environmental waste and preserve our environment", said Bill Heuer, Senior Vice President of the Digital Imaging Division for Casio, Inc.

How It Works

Purchase a Casio digital camera at an authorized participating retailer and submit proof of purchase to take advantage of the Trade in, Trade Up program. Check the value of the camera to be traded in at any time by visiting Casio's Trade In, Trade Up website http://exilim.casio.com/tradein. Simply enter information regarding brand, number of mega pixels, condition, packaging information, etc. of the camera to be traded in and the site immediately calculates the estimated trade-in value. An additional $20 bonus will automatically be added to the trade-in value when the Casio Exilim purchase is an EX- Z600 or EX- Z850. The bonus offer for these models is valid on purchases from April 1 st to July 8 th 2006.

Once the trade-in value is accepted, a pre-paid mailer is sent by Casio's service provider, to the address submitted, for the trade-in camera and proof of purchase. When the camera is received, a check for the trade-in value as well as any applicable bonus offer will be mailed.

DealTree Services Inc. was founded in 1999 and is the leading provider of software products supporting a product trade in. DealTree provides an eco-friendly solution for trading up products and acts as a liason between the consumer and their reward for doing their part to help preserve the environment.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit http://exilim.casio.com.

EXILIM is a registered trademark of CASIO COMPUTER CO ., LTD. Any other company or product names are registered trademarks or trademarks of those companies.

* For participating retailers, please visit exilim.casio.com/tradeup

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