Casio Announces New Flagship Camera for Its ExilimŽ Lineup

 January 5, 2011


Kyle Kappmeier
(201) 806-3157

Michael Rubin
(973) 361-5400




Revolutionary New EX-ZR100 Takes High-Speed Processing and Shooting to the Next Level

LAS VEGAS, NV, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today unveiled the 12.1 megapixel EX-ZR100, the new flagship model for the company’s popular EXILIM® family of digital cameras. Blazingly fast, the EX-ZR100 is powered by Casio’s new EXILIM ENGINE HS with dual core processors, which work together to offer consumers a high-speed shooting experience unlike any other. From high-speed image processing to slow-motion video recording, the next generation EXILIM EX-ZR100 represents a dramatic advancement beyond today’s traditional digital cameras. Also joining the EX-ZR100 is the EX-ZR10. Announced at the 2010 Photokina Expo, the EX-ZR10 is the younger sibling of the more advanced EX-ZR100, and will begin shipping in January 2011.

Casio EX-ZR100

“Casio is continuously pushing the envelope for what’s possible when it comes to digital cameras, and nothing embodies that approach more than the new EX-ZR100,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “The EX-ZR100 combines our most advanced imaging technologies and is indicative of the level of innovation that consumers can expect from Casio. This is a camera that we’re proud to call our flagship model for 2011.

High-Speed Processing Power
The EX-ZR100 incorporates a 12.1 megapixel back-illuminated CMOS sensor which will help users capture high-resolution, low-noise images even in dimly lit environments. The camera also features sensor-shift image stabilization to help reduce the blur associated with hand movement for even better results. The sensor-shift stabilization technology also allows users to capture impressive 1920x1080 full-HD video at 30 frames-per-second (fps) with continuous auto focus. In addition, the EX-ZR100 features a built-in stereo microphone, and even offers users the ability leverage the camera’s full optical zoom and capture digital still images with high-speed burst shooting (10 megapixel), all while recording video.

The camera’s high-performance CMOS sensor is complimented even further by Casio’s advanced EXILIM ENGINE HS with dual core processors, which further enhance the digital imaging experience for consumers. Together, the EXILIM ENGINE HS with dual core processors drive the high-speed capabilities of the EX-ZR100 and are responsible for the camera’s industry leading, .37 second shot-to-shot time, slow-motion video recording as well as high-speed burst shooting. With burst shooting, consumers can capture 30, 10 megapixel images at a maximum speed of 40 shots per second. Adding even more versatility, the EX-ZR100’s Pre‑record Continuous Shutter will begin pre-recording images when the shutter button is pressed halfway, ensuring users will not miss a single critical moment even if they’re a little late in snapping the photo. All photos and video can be reviewed on the camera’s high-resolution three-inch LCD (460k).

Getting Creative
The new EX-ZR100 encompasses a number of unique shooting modes, such as slow-motion video recording, Slide Panorama, and Casio’s HDR-ART technology, which consumers can use to build on their creativity and better express themselves through images. With slow-motion, users can record fast-action events at a maximum speed of 1,000fps (224x64), revealing detail that’s simply too fast for the naked eye to see. Additional high-speed frame rates include 480fps (224x160) and 240fps (432x320).

With Casio’s HDR technology, each press of the shutter button actually takes several shots with different exposures and instantly combines them into a single image with a high dynamic range. This ensures that both light and dark areas are clearly visible in the photograph and that washed out or overly dark areas are minimized. The HDR-ART function uses this HDR technology to create beautifully artistic photographs. It locally controls the contrast and the level of color saturation of the analyzed subject, and achieves the kind of awe-inspiring effects that used to be possible only using dedicated software, all with just one press of the shutter button. The effects of the HDR-ART function can be set at three different processing levels, so now anyone can easily create dramatic, eye-catching HDR images that suit their artistic tastes and are sure to impress.

Users can also get creative with Slide Panorama, which will give them the ability to pan the EX‑ZR100 across a scene, such as an expansive landscape, to capture 360-degree images. Unique about Casio’s Slide Panorama is the fact that the function can detect moving subjects or peoples’ faces and will not use these subjects for the combined points. This makes it easy to take more natural panoramic images. The EX-ZR100 also makes using the camera fun thanks to its Dynamic Photo function. With Dynamic Photo, users can combine moving characters preloaded to the camera’s memory, with a still image or movie background of their choice.

Optics That Pack a Punch
Casio’s new flagship EXILIM model doesn’t fail to impress thanks to a robust lens that boasts a powerful 12.5x optical zoom and a focal length of 24mm-300mm (35mm film equivalent). Packed within a compact body that measures under an inch thick (0.95-inches), the ultra‑wide‑angle and telephoto capabilities of the EX-ZR100’s lens will allow users to fit more into the frame or get in close, no matter how near or far they may be. Furthermore, Casio greatly enhances the 12.5x optical zoom of the EX-ZR100 with its Multi Frame SR Zoom technology, which doubles the camera’s zoom to achieve a zoom that’s equivalent to a 25x optical zoom. Far more advanced than traditional digital zooms found on today’s digital cameras, Multi Frame SR Zoom leverages the high-speed processing power of the EXILIM ENGINE HS to capture and combine several images at once to produce a final photo with no loss of image quality.

The Casio EX-ZR10 is available in black and will ship in January 2011 for $249.99
The Casio EX-ZR100 will be available in black or white, and will ship in March 2011 for $299.99

EX-ZR100 Specifications



Number of Effective Pixels

12.1 megapixels(/million)

Image Sensor


1/2.3-inch high-speed CMOS(back-illuminated type)

Total Pixels

12.75 megapixels(/million)

File Format

Still Images

JPEG (Exif Ver2.3), DCF2.0, DPOF


MOV format, H.264/AVC, IMA-ADPCM (stereo)

Built-in Memory


Recording Media

SD Memory Card, SDHC Memory Card, SDXC Memory Card compatible

Number of Recorded Pixels

Still Images



FHD: 1920 x 1080(30fps), STD:640 x 480(30fps)
HS : 224 x 64(1000fps) / 224 x 160(480fps) / 432 x 320(240fps) / 432 x 320(30-240fps)

Recording Capacity

Still Images

SD Memory Card 1GB*1



Recording Time


SD Memory Card 1GB*1


High-speed Continuous Shutter

40fps, 30fps, 15fps, 10fps, 5fps, 3fps (10M)



9 lenses in 8 groups, including aspherical lens


F3.0(W) ~ F5.9(T)

Focal Length


f= 4.24~53.0mm

35mm-Film Equivalent

Approx. 24 ~ 300mm

Zoom Ratio

12.5X optical zoom, 18.8X Single Frame SR Zoom, 25.0X Multi Frame SR Zoom (10M),
4X digital zoom, 199.3X maximum digital zoom (in combination with HD Zoom, VGA size)


Focus Type

Contrast Detection Auto Focus

Focus Mode

Auto Focus, Macro, Super Macro, Infinity Mode, Manual Focus

AF Area

Intelligent, Spot, Multi, Tracking

AF Assist Lamp


Focus Range*2 (From Lens Surface)

Auto Focus

Approx. 2” ~Infinity (W)


Approx. 0.4” ~ 20” (Fifth step from widest setting)

Super Macro

Approx. 0.4” ~ 20”

Infinity Mode


Manual Focus

Approx. 2” ~ Infinity (W)


Exposure Metering

Multi pattern, Center Weighted, Spot by CMOS

Exposure Control

Program AE, Aperture Priority AE, Shutter Speed Priority AE, Manual Exposure

Exposure Compensation

-2EV to +2EV (in 1/3EV steps)



CMOS electronic shutter, mechanical shutter

Shutter Speed*3


1 ~ 1/2000 second

Priority AE

1 ~ 1/2000 second

Shutter Speed
Priority AE

15 ~ 1/2000 second (high-speed continuous shutter: up to 1/40000 second)


15 ~ 1/2000 second (high-speed continuous shutter: up to 1/40000 second)


F3.0 (W) ~ F7.9 (W)*4

White Balance

Auto WB, Daylight, Overcast, Shade, Day White Fluorescent, Daylight Fluorescent, Tungsten, Manual WB

ISO Sensitivity

Still Images




Other Functions

CMOS-shift image stabilization, HDR, HDR ART, BEST SHOT,
Premium Auto, Still In Movie, Dynamic Photo(Play mode only), Slide Panorama


10 seconds, 2 seconds, Triple Self-timer

Built-in Flash

Flash Mode

Auto, Flash off, Flash on, Red eye reduction

Flash Range



3.0-inch TFT color LCD (Super Clear LCD), 460,800 dots (960 x 480)

Timekeeping Function

Date and Time

Recorded with image data

On-image Time Stamp Function


Auto Calendar

To 2049

World Time

162 cities in 32 time zones, City name, date, time, summer time

External connection terminal

USB port (Hi-Speed USB compatible) / AV output terminal(NTSC/PAL), HDMITM*6 output(Mini) *7





Power Requirement

Rechargeable lithium ion battery (NP-130)

Battery Life



W ” H ” D
(CIPA Standards)

4.13” x 2.33” x 1.13” (0.95” thick excluding protruding parts)

Weight (CIPA Standards)

Approx. 7.2oz (Including Battery and Memory Card*1) /
Approx. 5.8oz (Excluding Battery and Memory Card)

Bundled Accessories

Rechargeable Lithium Ion Battery (NP-130), Lithium Ion Battery Charger (BC-130L), AC Power Cord, USB Cable, AV Cable, Strap, CD-ROM

  • When using Panasonic Pro High Speed 1GB SD Memory Card.
  • Range is affected by optical zoom.
  • May differ according to camera settings.
  • ND filter is being used.
  • SOS: Standard Output Sensitivity
  • HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
  • 1080/50i output is not supported for PAL output using an HDMI™.

EXILIM, Dynamic Photo and BEST SHOT are registered trademarks or trademarks of CASIO COMPUTER CO., LTD. YouTube is a registered trademark of YouTube, LLC. Any other company or product names are registered trademarks or trademarks of those companies.


About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit or