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Casio Announces Two New Digital Cameras Perfect for Beginners and Experienced Photographers
 August 31, 2009

FOR MEDIA INQUIRIES ONLY CONTACT:
Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

Capture Life’s Elements on Exilim Digital Cameras from Casio

CASIO ANNOUNCES TWO NEW DIGITAL CAMERAS PERFECT FOR BEGINNERS AND EXPERIENCED PHOTOGRAPHERS

Sleek Stylish EX-Z280 and EX-Z33 Feature Easy Mode for Novice Users & Photo Enthusiasts

DOVER, NJ — AUGUST 31, 2009 — Casio America, Inc. and its parent company, Casio Computer Co., Ltd., is proud to announce the release of two new digital camera models today, the EXILIM Zoom EX-Z280 and EX-Z33. The newly designed EXILIM Zoom EX-Z280 and EX-Z33 are the ideal cameras for new comers to digital photography or families seeking a second or replacement camera. Both models feature modernized features and improved image processing that simplify capturing images of family, friends, special events, holidays and everything in between with ease. 

EX-Z280 Silver
EX-Z33 Black
EX-Z33 Pink
EX-Z33 Vivid Pink
EX-Z33 Silver
EX-Z33 Blue
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The EXILIM Zoom EX-Z280 is a 12.1 effective megapixel digital camera boasting a wide-angle 26 mm 4X optical zoom lens in a stylish and slim compact body. It comes complete with Casio’s standard high-performance features, such as CCD-shift image stabilization mechanism and Face Detection function.  The Easy Mode function helps new comers grasp camera settings by offering a simplified menu screen for seamless navigation.

At the heart of the new EX-Z280 is the EXILIM Engine 4.0, which delivers higher image quality and lower power consumption in an even more compact body.  The high-speed dedicated image processing CPU, in addition to an ordinary CPU, allows the camera to perform complex processing right on the camera.  An update to Casio’s Dynamic Photo feature now lets users add animated clip art to any picture without software and using only the camera.  These creations can be printed or output as an e-greeting videos that can be emailed or posted on social networking sites.  Casio’s innovative function retains a prior function for cutting out moving people or objects as if from a Hollywood green screen, and placing them into other still backgrounds without the need of special software.

Reflecting Casio’s commitment to producing high quality photographs, the new cameras provide feature rich and enjoyable photography functions — beautiful imaging and easy of use for all level of user.  Other noteworthy features include Makeup function which not only recognizes faces but adjusts focus and exposure offering optimal conditions for the perfect picture.  Handheld Night Scene function and Lighting function automatically detects and corrects difficult situations due to poor lighting, camera shake and backlit scenes where subjects-people or scenery can be poorly exposed.

The EX-Z280 also features a 720p HD Movie function which takes quality videos at 1280x720 pixels.  YouTube™ mode also enhances this feature by allowing users to record video and save at the ideal size and quality settings for fast and easy inclusion on the popular video sharing site. 

The EXILIM EX-Z33 is a 10.1 megapixel digital camera with a 3X optical zoom lens.  The EX-Z33 features a quick access dedicated movie button that allows users to record widescreen movies with a 16:9 aspect ratio.  Additionally, the EX-Z33 is compatible with commercially available SD memory cards.   This camera combines a stylish, slim body with high-powered features that allow on-the-go photographers the ability to capture a memorable moment where ever they are.   

“Casio strives to develop innovative digital cameras with exciting features for new comers and professional photographers that enhances their photo taking experience,” says Toshiyuki Iguchi, Senior General Manager of Casio’s Digital Imaging Division at Casio America, Inc. “We are thrilled to expand the popular EXILIM lineup with the additions of the EX-Z280 and EX-Z33.”

The EX-Z280, available this September 2009, will have an MSRP of $179.99 and will be offered in a silver body color.  The EX-Z33 will also be available in September with an MSRP of $119.99.  The EX-Z33 will boast stylish new colors, including black, light pink, vivid pink, silver and blue. 

EXILIM Zoom EX-Z280

A high-performance, stylish digital camera

The EXILIM Zoom EX-Z280 is a 12.1 effective megapixel digital camera boasting a wide-angle 26 mm 4X optical zoom lens (35 mm film camera equivalent) in a stylishly slim, compact body. Needless to say, it comes complete with Casio’s usual high-performance features, such as a CCD-shift image stabilization mechanism and Face Detection function.

EXILIM Engine 4.0 built-in

The EXILIM Engine 4.0 features a high-speed dedicated image processing CPU in addition to an ordinary CPU, allowing the camera to perform complex processing such as is required to allow users to combine images right on the camera. Casio developed the new engine to make possible beautiful, high-quality images, with outstanding color reproduction and a rich tonal range that guarantees superior visual expression, and noise reduction at high-sensitivity levels.

Various new functions make the most of the new EXILIM Engine 4.0

New Dynamic Photo e-Greeting function

This innovative function has been updated with the ability to add a number of different animated graphics to still pictures in the camera; these creations can be easily viewed on the monitor or printed. The picture with its added animation can also be converted to movies that can be emailed or posted on social networks as e-greetings. The Dynamic Photo function still retains its original ability where a picture having a moving subject can be automatically cut-out as if from a Hollywood green screen, and added to another still background image in the camera. The newly created moving subject and still background image can be converted into a movie and shared, and all of this takes place in the camera without the need of special software.

Makeup function

In addition to recognizing faces and adjusting focus and exposure accordingly, the camera can make adjustments to smooth skin in images and soften facial shadows caused by sunlight, creating beautiful photographs of people’s faces. The photographer can choose from one of twelve levels of skin beauty using different strengths of image processing, and can shoot after viewing the results in the LCD monitor.

Handheld Night Scene function and Lighting function

The camera can automatically detect difficult situations, such as night scenes where there would normally be camera shake, and backlit scenes where faces or backgrounds can be poorly exposed, and then make the most appropriate settings. All the user has to do is to press the shutter button to take great pictures.

Tracking AF

The camera incorporates an autofocus function that automatically follows a moving subject. When a subject leaves the frame the camera makes a record of it, and when the same subject once again enters the frame it is recognized by the camera, and auto focusing is resumed.

High Resolution 720p HD Movies

The camera also features an HD Movie function. Just press the dedicated Movie button to take beautiful movies at 1280x720 pixels.

YouTube™ Movie Mode

Movies can be recorded and saved using the ideal size and quality settings for the world’s most popular video sharing site, YouTube™. Recorded movies can be easily uploaded to YouTube™ using the included computer software.

Easy Mode helps new comers become an expert with common settings

Using Easy Mode, photo settings are restricted to just image size, flash on/off and self timer, and these are displayed on a simplified menu screen.

EXILIM Zoom EX-Z33

A stylish, slim body

The EXILIM Zoom EX-Z33 is a 10.1 effective megapixel model with a 3X optical zoom lens, and its slim body just 18.1 mm thin body won’t take up much room in a pocket or purse (17.4 mm at the thinnest point).

Convenient Face Detection function

The camera automatically detects people’s faces, allowing users to take well focused and beautifully exposed pictures of the faces of their intended subjects.

Appealing widescreen movies

Simply by pressing the dedicated Movie button, users can record widescreen movies at 16:9 aspect ratios.

YouTube™ Movie Mode

Movies can be recorded and saved using the ideal size and quality settings for the world’s most popular video sharing site, YouTube™. Recorded movies can be uploaded to YouTube™ using the included computer software.

Easy Mode helps new comers become an expert with common settings

Using Easy Mode, photo settings are restricted to just image size, flash on/off and self timer, and these are displayed on a simplified menu screen.

Eye-Fi wireless LAN cards accepted

The camera is compatible with commercially available SD card type Eye-Fi wireless LAN cards. When an Eye-Fi card is inserted in the camera, its presence is confirmed on the LCD monitor. The transfer of image data is also displayed on the monitor.

EX-Z33 / EX-Z280 Specifications

 

EX-Z33

EX-Z280

Number of Effective Pixels

10.1 million

12.1 million

Image Sensor

 

1/2.3-inch square pixel CCD

Total Pixels

10.34 million

12.39 million

File Format

Still Images

JPEG (Exif Ver 2.2), DCF1.0, DPOF

Movies

Motion JPEG, AVI format, IMA-ADPCM (monaural)

Audio

WAV format (monaural)

Recording Media

16.9MB Built-in Flash Memory, SD Memory Card,
SDHC Memory Card

35.7MB Built-in Flash Memory, SD Memory Card,
SDHC Memory Card

Number of Recorded Pixels

Still Images

10M (3648 x 2736), 3:2 (3648 x 2432), 16:9 (3648 x 2048), 7M (3072 x 2304), 4M (2304 x 1728), 2M (1600 x 1200), VGA (640 x 480)

12M (4000 x 3000), 3:2 (4000 x 2656), 16:9 (4000 x 2240), 8M (3264 x 2448), 5M (2560 x 1920), 3M (2048 x 1536), VGA (640 x 480)

STD Movies

848 x 480 (WIDE), 640 x 480 (STD), 320 x 240 (LP)

1280 x 720 (HD), 640 x 480 (STD), 320 x 240 (LP), 640 x 480 (YouTube™)

Lens

Construction

6 lenses in 5 groups, including aspherical lens

7 lenses in 6 groups, including aspherical lens

F-number

F3.1 (W) to 5.6 (T)

F2.6 (W) to 5.9 (T)

Focal Length

F=6.3 to 18.9mm

F=4.65 to 18.6mm

35mm Film Equivalent

Approx. 35.5 to 106.5mm

Approx. 26 to 104mm

Zoom

Optical Zoom

3X

4X

Digital Zoom

4x (12X in combination with optical zoom)

4x (16X in combination with optical zoom)

HD Zoom

17.1X (@VGA, both with optical and digital zoom)

25.0X (@VGA, both with optical and digital zoom)

Focusing

Focus Type

Contrast Detection Auto Focus

Focus Mode

Auto Focus, Macro Mode, Pan Focus,

AF Area

Spot, Multi

Spot, Multi, Tracking

Focus Range*1 (Still Images)

Auto

Approx. 10cm to infinity (W)

Approx. 15cm to infinity (W)

Macro

Approx. 10cm to 50cm (W)

Approx. 5cm to 50cm (W)

Infinity

Infinity (W)

Infinity (W)

Manual

Approx. 10cm to infinity (W)

Approx. 15cm to infinity (W)

Exposure

Exposure Metering

Multi pattern, Center weighted, Spot by CCD

Exposure Control

Program AE

Exposure Compensation

-2EV to +2EV (in 1/3EV steps)

Shutter

Type

CCD electronic shutter and mechanical shutter

Speed

Auto

1/2 - 1/2000 second

Night Scene

4 to 1/2000 second

Aperture*2

F3.1 (W) to F7.8 (W)*3

F2.6 (W) to F7.8 (W)*3

White Balance

Auto WB, Daylight, Overcast, Shade, Day White Fluorescent, Daylight Fluorescent

Sensitivity (SOS)*4

Still Images

Auto, ISO64, ISO100, ISO200, ISO400, ISO800, ISO1600

Auto, ISO64, ISO100, ISO200, ISO400, ISO800, ISO1600, ISO3200

Movies

Auto

Recording Functions

Snapshot, Macro, Self-timer, Continuous shooting (Normal Speed CS), BEST SHOT, Face Detection, Easy Mode, Movie (Normal, YouTube™), Voice Recording

Snapshot, Macro, Self-timer, Continuous shooting (Normal Speed CS)/High Speed CS/Flash CS), BEST SHOT, AUTO BEST SHOT, Make-up shot, Auto shutter, Face Detection, Easy mode, Movie (Normal Movie, Prerecord Movie and For YouTube), Dynamic Photo, Voice Recording

Playback Functions

Playback Zoom (8X), 25-image Screen, Star-up Images, Rotate Re-size, Trimming, Copy, BGM Slideshow

Playback Zoom (8X), Multi-image Screen, Calendar Screen, Start-up Images, Rotate, Re-size, Trimming, Copy, BGM Slideshow, Brightness, White Balance, Red Eye Correction, Keystone, Color Correction, Layout Print, MOTION PRINT

Other Functions

Focus Frame Customization, Key Customization, PictBridge, Video Output(NTSC/PAL)

Key Customization, Control Panel Customization, PictBridge, Video Output(NTSC/PAL), Eye-Fi Wireless Card compatible

Image Deletion

One image/All images
With memory protect function

Approx. Maximum Audio Recording Times

After Recording

30 seconds per image

Voice Recording*5

50 minutes 8 seconds

1 hour 52 minutes

Self-timer

10 seconds, 2 seconds, Triple Self-timer

Built-in Flash

Modes

Auto, Flash off, Flash on, Red eye reduction

Auto, Flash off, Flash on, Soft flash, Red eye reduction

Range*6

Normal

Approx. 0.3 to 9.5 ft (W)
Approx. 1.3 to 5.2 ft (T)

Approx. 0.5 to 13.8 ft (W)
Approx. 2 to 6.2 ft (T)

Continuous

N/A

Approx. 2 to 5.2 ft (W)
Approx. 2 to 2.3 ft (T)

Charge Time

Approx. 6 seconds

Monitor Screen

2.5-inch wide TFT color LCD 230,400 dots (960 x 240)

2.7-inch wide TFT color LCD,114,960 dots (479 x 240)

Timekeeping Functions

Date and Time

Recorded with image data

On-image Time Stamp Function

Yes

Auto Calendar

To 2049

World Time

162 cities in 32 time zones, city name, date, time, summer time

Input/Output Terminals

 

USB/AV Port (Hi-Speed USB compatible)

USB

N/A

Hi-Speed USB compatible

Microphone

Monaural

Speaker

Monaural

Power Requirements

3.7V DC, Approx. 3.1W

3.7V DC, Approx. 3.0W

Power Source

Rechargeable lithium ion battery (NP-80) x 1

Rechargeable lithium ion battery (NP-80) x 1

Dimensions (Excluding Projections)

3.7” (W) x 2.2”; (H) x .7” (D)
.7” at thinnest point

3.8” (W) x 2.1” (H) x .8” (D)
.8” at thinnest point

Weight (Excluding Battery and Accessories)

Approx. 3.6 oz

Approx 4 oz

Bundled Accessories

Rechargeable lithium ion battery, lithium ion battery charger, USB cable, AV cable, strap, CD-ROM

*1. Range is affected by optical zoom. *2. Aperture changed by optical zoom or recording mode. *3. ND filter is being used. *4. SOS: Standard Output Sensitivity. REI: Recommended Exposure Index *5. When using built-in memory. *6. Range is affected by optical zoom.