FOR IMMEDIATE RELEASE
CASIO AUGMENTS MEN'S EDIFICE TIMEPIECE COLLECTION
New EFR529 Offers Premier Style Chronograph
DOVER, NJ (SEP 26, 2013)— Known for designing timepieces with the perfect combination of style and technology, Casio America, Inc. is excited to announce the availability of its latest EDIFICE timepiece, the EFR529. With a unique design, Casio's EFR529 is suitable for any man's lifestyle making it the ideal accessory for a meeting in the boardroom or a relaxing day at home.
“Casio is committed to providing men with all-encompassing timepieces that meet their wants and needs whether at work or at home," said Shigenori Itoh, Chairman and CEO of Casio America, Inc. "We are proud to introduce the new EFR529 to our EDIFICE collection. With its unique style, it will add style and functionality to any man's wardrobe.”
Casio's EFR529 features a stainless steel case, date display and a 1/10th second chronograph capability. Chronograph functionality is highlighted by three sub-dials at the 6, 9 and 12 o'clock positions which indicate chronograph minute, second and 1/10th second measurement. . The EFR529 also provides water resistance up to 100 meters, giving consumers the option to wear it during water-related sports and activities.
The EFR529 will be available in two band styles giving men a choice depending on their personal style. The EFR529D-1A9 is bounded by a striking stainless steel band and features a black watch face with orange and white accents, whereas the EFR529-7A features a comfortable black resin band with a grey watch face and green and white accents.
Casio's EFR529 models are now available at select retailers' nationwide. The EFR529D-1A9 is available for a MSRP of $170, while the EFR529-7A is available for a MSRP of $150. For additional information on Casio's EDIFICE men's watch collection, please visit www.Edifice.Casio.com .
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.