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CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
CASIO CELEBRATES 25 YEARS OF G-SHOCK WITH THE
LIMITED EDITION GRAY SKELETON WATCH
Classic Case and Semi-Transparent Gray Band and Bezel is Appealing and Stylish
DOVER, NJ, APRIL 1, 2008 - Casio America, Inc.’s G-Shock brand is 25 years strong with the release of the limited edition gray skeleton - DW5025D-8.
The design and technology is adapted from the original G-Shock which has set standards with its ruggedness and shock resistance, but features a see through light gray band and bezel. A 25th anniversary logo is engraved on the case back marking its uniqueness.
In 1983, a Casio engineer designed a watch that would withstand a fall from atop a three-story building, creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-Shock offered a radical new type of watch that was virtually shock proof. Its unique look and practicality was immediately recognized, making the G-Shock wildly popular.
“We are excited about the addition of the gray skeleton to our series of watches celebrating the 25th Anniversary of G-Shock,” said David Johnson, Senior General Manager of Casio’s Timepiece Division. “This limited edition model has all of the rugged features G-Shock is known for.”
The DW5025D-8 is the second watch being released from the 25th Anniversary G-Shock watch series. The watch is water resistant up to 200M and features a multi-function alarm, EL backlight, 1/100-second stopwatch and a countdown timer.
The limited edition 25th Anniversary DW5025D-8 G-Shock Skeleton is available nationwide and online for $130. For more information please visit www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com