Joyce Essig/Michael Scicolone
CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
CASIO CELEBRATES 30TH ANNIVERSARY OF MUSICAL PRODUCTS
Leading Consumer Electronics Company Achieves Musical Milestone in 2010
DOVER, NJ, January 14, 2010 - Thirty years ago, Casio, a company lauded for their technological innovations in consumer electronics such as the first electric compact calculator and computerized timepieces, announced it would enter the electronic musical instruments business. Casio will commemorate the 30th Anniversary of Casio Musical Products during Winter NAMM in Anaheim this month with a showcase that will feature vintage products throughout the years as well as its current award-winning lineup.
After three decades of successfully delivering musical products made with cutting-edge technology and musical artistry that create authentic piano sound quality, Casio continues to bring music into the lives of enthusiasts of all ages with a variety of keyboard and digital piano brands. In 1980, Casio released the Casiotone (CT-201) electronic keyboard, designed to provide consumers with a simple and fun way to learn and play music without any special training or rigorous practice. The objective of the Casiotone was not to create a keyboard with the typical electronic sound but rather with tones that reproduced the sounds of the piano, organ and guitar. The Casiotone was well-received in Japan as the economic growth at the time created a culture defined by spiritual pursuits. The Casiotone provided a fun new way to create and enjoy music, making Casio sounds the new standard for quality and authenticity in musical design.
The CT-201, featuring 49 full-size keys, was the world’s first digital sound bank instrument with 29 preset tones. Soon after, Casio introduced one of the first ultra-portable keyboards, the M10, a battery operated instrument featuring 31 mini-keys with 4 different tones.
As the 1980’s went on, Casio made many strides in the musical instrument business. In 1986, Casio introduced the CZ-1, the company’s most advanced synthesizer. The CZ featured a 61-note velocity, 8 track sequencer and backlit display. That same year, Casio welcomed the AZ-1, a 41-note velocity and aftertouch sensitive performance MIDI controller. Featuring two wheels, assignable switchers and sliders, the AZ-1 was the most powerful MIDI controller available. The AZ-1 made many appearances on the stage for musician Thomas Dolby and musical groups, Miami Sound Machine and The Human League. The FZ-1, the world’s first 16 bit sampler featured up to 2MB of sample memory and sampling rates of 36kHz. The revolutionary 8-voice polyphonic sampler has been used by musical groups 2 Live Crew, Dee Lite and Kitaro.
In 2003, Casio’s Privia PX-100 revolutionized the digital piano category by creating a slim and stylish portable and remarkably affordable instrument with an 88-key weighted action. Since its inception, the Privia line has evolved and continues to provide users with an authentic piano sound and feel with an elegant design.
“For the last 30 years, Casio has created musical instruments to educate and entertain consumers,” says Mike Martin, director of marketing, Electronic Musical Instruments Division. “We are thrilled to have touched the lives of so many enthusiasts throughout their musical careers and strive to uphold the quality that has become synonymous with Casio musical products.”
Casio has received a number of awards and accolades for the design and sound quality of its products. Some noteworthy awards include the PX-100 – winner of the 2003/2004 German Music Retailer Association’s “Product of the Year” award. The PX-320 won a Consumer’s Digest “Best Buy” award and its successor, the PX-"330 recently won Keyboard’s “Key Buy Award.” Casio has established a reputation for creating groundbreaking products, mending musical artistry with superior functionality. Thirty years later, Casio remains a key player in the musical products industry.
Casio’s Vintage Collection will be on display at Winter NAMM 2010. For more information on Casio’s musical instruments, visit www.casio.com
To view, Casio’s Electronic Press Kit, visit http://coyneclients.com/casio/30th_anniversary.
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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com