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Casio America, Inc.
FOR IMMEDIATE RELEASE
CASIO CELEBRATES ITS PRIVIA DIGITAL PIANO LINE WITH THE LAUNCH OF FOUR NEW MODELS AT BEYOND SOUND
Popular Artists Including Karmin, Tom Brislin and Enferno Perform
DOVER, NJ SEPTEMBER 11, 2012 —To celebrate the evolution of its popular Privia digital piano line, Casio America, Inc., a leader in the manufacture of electronic musical instruments, is hosting Beyond Sound today at the Edison Ballroom in New York City. The launch party will also commemorate the significant milestones Casio has reached within the musical instrument category.
In 1980, Casio introduced the Casiotone, the company’s first electronic keyboard that was designed to replicate the sounds of a grand piano, organ and guitar. More than 30 years later, Casio continues to revolutionize the music industry and “Go Beyond Sound” with an expanded portfolio of digital keyboards that signifies the company’s commitment to providing exceptional performance quality for aspiring musicians and music lovers alike.
Building upon its current collection of technologically-advanced electronic musical instruments, Casio is proud to introduce four new models to its well-known Privia line of digital pianos at Beyond Sound– the PX-150, PX-350, PX-750 and PX-850. Equipped with Casio’s new proprietary sound source, “AiR” (Acoustic and intelligent Resonator), the new Privia models deliver unmatched realism and detail.
Casio’s proprietary AiR engine provides sensational dynamics, utilizing 4 layer stereo dynamic piano samples. The new Privia digital pianos also have more than three times the waveform memory, providing richer, longer and more natural grand piano sounds. The AiR engine provides damper resonance which allows you to hear the dampers lift off the strings when the sustain pedal is used. AiR even compensates for the speed at which hammers strike strings at different velocities and key ranges for the ultimate touch to sound connection.
“We are extremely excited to celebrate the arrival of the next generation of the Privia digital piano line,” said Stephen Schmidt, Vice President of Casio’s Electronic Musical Instruments Division. “Casio prides itself in continuing to evolve the Privia line, as well as all of its musical instruments, in order to meet the needs of today’s musicians and provide them with quality products to express their passion of music and performance.”
Artists including Karmin, Tom Brislin and Enferno will perform live at Beyond Sound II, where attendees will experience firsthand the four new Privia digital pianos in addition to other key models in Casio’s growing portfolio.
Originally announced at the National Association of Music Merchants (NAMM) Show in July, the new Privia models are stylish, lightweight and provide a comprehensive set of features ideal for any musician inside or outside of the studio. All four new models feature a redesigned 88-note Tri-sensor Scaled Hammer Action Keyboard. The simulated ebony and ivory textured keys on these digital pianos reproduce the touch feeling of an acoustic piano while the scaled weighted action keyboard provides the depth and integrity of an acoustic piano. Simultaneously, the tri-sensors capture a performance with more accuracy and speed than most traditional keyboards, resulting in an authentic piano touch that captures every detail and nuance. This is all intended to provide a natural sensatory feel for the musician while delivering the sounds and benefits of a digital piano.
“Casio’s AiR sound source is regarded as one of the highest technologies in the music industry,” said Schmidt. “We are proud of the progress we have made and will continue to enhance and develop high quality electronic musical instruments that raise the bar within the music industry – stay tuned!”
For additional information regarding Casio’s portfolio of electronic musical instruments, please visit www.casiomusicgear.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.