MEDIA INQUIRIES ONLY CONTACT:
Joyce Essig/Michael Scicolone
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
FOR IMMEDIATE RELEASE
CASIO COMMEMORATES 30 YEARS OF ELECTRONIC MUSICAL INSTRUMENTS WITH LIMITED EDITION DIGITAL PIANOS
More Than 70 Million Keyboard Instruments Sold
DOVER, NJ, MARCH 30, 2010 - Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced today the release of three limited-edition digital pianos designed to commemorate the launch of its first electronic musical instrument introduced in January 1980. The new AP-6 limited-edition model joins the CELVIANO® lineup of digital pianos featuring refined cabinet designs and the new PX-3 limited-edition model represents the latest addition to the Privia® family of stylish digital pianos.
In December 2009, Casio celebrated a milestone of selling 70 million digital keyboards, pianos and other musical instruments, just 30 years after entering the electronic musical instrument market with the release of the first and highly regarded Casiotone 201 keyboard. Using Casio’s original digital technology, the Casiotone 201 could replicate the tones of a variety of instruments. Since then, Casio has expanded its business to align with the concept of sharing the joy of music with as many people as possible. Along the way, Casio contributed to an expansion in the number of music lovers by releasing a variety of digital instruments that enabled more and more people to easily and conveniently enjoy natural, beautiful sounds.
To commemorate the 30 years since the release of the Casiotone 201, Casio has equipped these new digital pianos with specially designed features such as a “Limited Edition Inscription.” The new models also make the most of Casio’s highly acclaimed technologies for basic performance including the company’s original Linear Morphing AIF Sound Source technology which realistically reproduces the fine nuances of a grand piano, from lilting pianissimos to powerful fortissimos. The Tri-sensor Scaled Hammer Action Keyboard allows for exceptional playability. The company will offer a limited release worldwide of 2,000 AP-6 models and 3,000 PX-3 models to celebrate this momentous occasion.
The CELVIANO AP-6 - a top-end model finished in a black polish akin to a grand piano
Based on the AP-620, the top-of-the-line piano in the CELVIANO series, the AP-6 has been beautifully finished in a black polish even more befitting a grand piano. Equipped with a high-output amplifier and four 2-way speakers, a damper pedal with continuous half-pedal operation, 250 various instrument tones, and an SD memory card slot, the AP-6 inherits the high specs of the AP-620 flagship model.
The Privia PX-3 - a professional stage piano with all the sounds and various functions for playing live in a band
With a slim body like every Privia piano, the newly developed PX-3 is a genuine stage piano packed with functions that set it apart from standard models. The powerful master control functions enable control over four zones each of which can simultaneously control internal tones and external MIDI instruments. Players can assign two tones to each of the low and high registers of the keyboard. With the high-performance Digital Signal Processor (DSP), 64 effects can be applied to two tones, and with two assignable buttons for allocating effects such as modulation, the PX-3 can be freely programmed for practically any kind of performance. The internal tone banks offer a wealth of various instrument sounds, including highly realistic pianos and electric pianos that are often used in live performances.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.