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Casio EDIFICE Named CES Innovations 2010 Design and Engineering Award Honoree
 January 6, 2010

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Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
mkeklak@casio.com

VISIT CASIO AT CES BOOTH #9808

CASIO EDIFICE NAMED CES INNOVATIONS 2010 DESIGN AND ENGINEERING AWARD HONOREE

Sporty Metal 3D Chronograph Timepiece will be
Showcased at International
Consumer Electronics Show

DOVER, NJ, January 6, 2010 — Casio America, Inc. is proud to announce that it has been named an honoree in the CES Innovations 2010 Design and Engineering Award for the Edifice EQW-M1000DB-1 timepiece in the Personal Electronics category.  An independent panel of judges made up of industry designers and journalists chose the products as being the most impressively designed in consumer technology. The Edifice EQW-M1000DB-1 will be featured in the Innovations Design and Engineering Awards Showcase during the International Consumer Electronics Show and at Casio’s Booth (#9808) in Central Hall at the Las Vegas Convention Center (LVCC).

“We are honored to be recognized by CES for the Edifice timepiece and privileged to be part of the prestigious Innovations Design and Engineering Award program,” said Shigenori Itoh, vice president of Casio’s Timepiece Division. “The Edifice line of watches embody high-tech features and stylish design, making it the perfect wrist accessory for the fashion forward man.”

The new 3D Chronograph EQW-M1000DB-1 is a solar-powered, radio-controlled watch with a dynamic, dual layer face design and moving disk-shaped indicator. Known for bold and sporty designs, the Edifice EQW-M1000DB-1 showcases one of the year’s hottest watch trends, the skeleton look. The dual layer dial is designed to appear as if part of the watch has been peeled back to expose the watch’s interior.

Equipped with Multi-Band 6 Solar Atomic timekeeping ability, the 3D Chronograph provides self-charging, self-adjusting performance to keep the wearer on time regardless of where his travels take him. This unique technology even adjusts for leap years and daylight saving time ensuring that every man arrives on time and in style.

The Edifice technology also includes the Tough Solar power system that has the ability to convert even weak illumination from indoor lighting into electric power. The combination of a solar panel with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. Other functions include a 24-hour countdown timer, tachymeter and world time for 29 cities.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

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