Casio EXILIM EX-S100 selected for prestigious 2004 'Best of What's New' award by Popular Science

 November 10, 2006
Contact: Cheryl Balbach
Casio, Inc.

Russ Rowland
HWH Public Relations



DOVER, NJ - November 10, 2004 – Casio, Inc., a global leader in digital imaging products, announced today that its 3.2-megapixel, super slim EXILIM CARD EX-S100 digital camera has been honored with a 2004 ‘Best of What's New' award in the Photography Category by the world famous Science and Technology periodical, Popular Science.

Now in its seventeenth year, the 2004 Popular Science BOWN awards recognize consumer technology products that exhibit excellence in design and engineering. Product evaluations are based on several criteria including: the significance of the innovation; the quality of the design and the finished product; the originality of thought and the ambition and scope of the project.

"It is a great honor to be acknowledged by Popular Science in this year's BOWN awards," said John Clough, president of Casio Inc., "These awards underscore Casio's ongoing commitment to offer the most groundbreaking technologies, while simultaneously delivering the most outstanding value to our customers worldwide."

At an astounding 3.46" x 2.24" x .66", the wearable and super-slim EXILIM CARD EX-S100 is the world's smallest credit card-sized digital camera with optical zoom lens (as of August 25, 2004). Combining a 3.2-megapixel CCD and an ultra slim 2.8X optical zooms lens, the EX-S100 offers the user the ultimate in portability and convenience in a high quality stainless steel body. The EX-S100's compact form factor gives up nothing in functionality with a 2" large LCD that offers the clearest possible picture display.

The EX-S100 features the world's first transparent ceramic lens using LUMICERA, a transparent ceramic developed by Murata Manufacturing Co., Ltd. This lens is what enables Casio to pack the powerful 2.8X optical zoom lens into such a small camera.

Casio has been able to create a ceramic lens with extremely high levels of precision thanks to several factors. The material itself has been refined for use in digital camera optical lenses by endowing it with improved transmission of short wavelength light and eliminating pores (air bubbles) that reduce transparency. Casio has also established a complete process involving the perfect combination of polishing material, time and pressure, and by treating the lens with a special coating compatible with a high refractive index.

By incorporating this lens into the construction of the zoom lenses developed by CASIO, a reduction in profile of approximately 20% has been made possible.

Additional convenient features include the ‘Best Shot' setting, an easy, automatic camera set up for various photographic situations; the ‘Business Shot' setting, allowing the user to take a trapezoidal distorted picture of a projector, white board, document or business card from a side angle and correct it to a rectangle automatically; the ‘Auto Macro' setting that removes the need to change the focus mode between normal and macro manually; and a ‘Flash Assist' setting that makes up for underexposure by insufficient flash light.

The EXILIM CARD EX-S100 is currently available at retail, MSRP of $399.99.

LUMICERA is a trademark of Murata Manufacturing Co., Ltd.

EXILIM is a registered trademark of CASIO COMPUTER CO. LTD. Any other company or product names are registered trademarks or trademarks of those companies.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. Casio, Inc., markets calculators, keyboards, digital cameras, mobile presentation devices, portable color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products. Casio, the unexpected extra – for more information visit our web site at

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