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Casio EXILIM Pro EX-F1 Earns Popular Science's Best Of What's New Award
 November 10, 2008

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CASIO EXILIM PRO EX-F1 EARNS POPULAR SCIENCE’S BEST OF WHAT’S NEW AWARD

EX-F1 Among Top 100 Tech Innovations of the Year

DOVER, NJ, NOVEMBER 10, 2008 Casio America, Inc. is proud to announce that the EXILIM Pro EX-F1 has won the influential “Best of What’s New” award presented by Popular Science. One of the world’s most respected science and technology publications, Popular Science features the most innovative products of the past year in a variety of categories ranging from Automotive to Home Tech to Engineering.  The EXILIM Pro EX-F1 won in the Gadgets category. 

 The “Best of What’s New” award is chosen each year by the editors of Popular Science who consider the winners based on the significance of the innovation, the quality of the design, the originality of the product and the ambition and scope of the project.  Popular Science announced the winners in their December 2008 issue. The “Best of What’s New” awards are truly valued by consumers – the Popular Science December issue is the most widely read issue of the year since the debut of the awards in 1987.

“For 20 years, Popular Science’s Best of What’s New award honors the innovations that make a positive impact on life today and change our views of the future,” says Mark Jannot, Editor-in-Chief of Popular Science. “PopSci’s editors evaluate thousands of products each year to develop this thoughtful list, there’s no higher accolade Popular Science can give.”

“We are honored to win such a distinguished award from Popular Science,” said Bill Heuer, Vice President of Sales for Casio’s Digital Imaging Division. “The EXILIM Pro EX-F1 is a revolutionary camera truly deserving of this award because it creates an entirely new category in the digital camera market based on high speed.” 

Casio released the EX-F1 earlier this year and it is considered to be the world’s fastest digital camera*. With the EX-F1, users can shoot at an ultra fast 60 frames per second in full 6.1 megapixel resolution using still image burst mode.  It can record high speed movie footage of motion too fast for the human eye, at 1,200 fps for ultra slow motion playback.  The camera features Full High-Definition movie recording capability at a rate of 60 fields per second.  The EXILIM Pro EX-F1 is available now at retail with an MSRP of $999.99.

* As of September 16, 2008, based on a Casio survey for consumer market digital cameras.

About Casio America, Inc.
EXILIM is a registered trademark of Casio Computer Co., Ltd.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit www.casiousa.com

About Best of What’s New
Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. The winners — the Best of What’s New — are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely read issue of the year since the debut of Best of What’s New in 1987. Best of What’s New awards are presented to 100 new products and technologies in 11 categories: Automotive,  Aviation & Space,  Computing, Engineering, Gadgets, Green Tech, Home Entertainment, Securities, Home Tech, Personal Health and Recreation.

About Popular Science
Founded in 1872, Popular Science is the world’s largest science and technology magazine; with a circulation of 1.3 million and 6.8 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what’s new and why it matters. Popular Science is published by Bonnier Active Media, a subsidiary of Bonnier Corporation.

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