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Casio Exilim Pro EX-F1 Awarded Popular Mechanics Editor's Choice Award
 February 7, 2008

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CASIO EXILIM PRO EX-F1 AWARDED POPULAR MECHANICS EDITOR’S CHOICE AWARD

EX-F1 Among Top Products at 2008 International Consumer Electronics Show

DOVER, NJ, FEBRUARY 7, 2008 Casio America, Inc. is proud to announce the company’s newest EXILIM digital camera, the EXILIM Pro EX-F1 was selected as an honoree of the Popular Mechanics Editor’s Choice Award. Popular Mechanics, one of America’s most trusted men’s magazines, recognized the products from the International Consumer Electronics Show whose innovation, invention, design and engineering made them stand out from the crowd. Editor-In-Chief, James Meigs presented Casio with their award at a private ceremony during CES in Las Vegas.

The EX-F1 prototype was unveiled at CES, but has been the talk of the digital camera industry since Casio Computer Co., Ltd. announced it was developing the technology in the summer of 2007.

The Popular Mechanics technology reporting team selected the EX-F1 from among 2,700 exhibitors at CES, the world’s largest annual tradeshow for consumer technology and America’s largest annual tradeshow of any kind.  Popular Mechanics has given outthe Editor’s Choice Award since 1998. 

“We are thrilled to be a recipient of this prestigious award,” said Bill Heuer, Vice President of Sales for Casio’s Digital Imaging Division.  “The EXILIM Pro EX-F1 demonstrates Casio’s determination to create innovative products that are available to the every day user and photo enthusiast.”

The EXILIM Pro EX-F1 joins the EXILIM of distinct digital cameras with superior features.  The new model is a high speed digital camera featuring a revolutionary improvement in burst shooting speed that is expected to create entirely new markets. Casio has achieved an ultra-high speed 60 frames per second (fps) burst rate for still images, together with 1,200 fps high speed movie recording that captures movement faster than the eye can see for ultra-slow motion replay. Moreover, the new model can record movies at full High-Definition.

The EX-F1 will be available at retail in spring 2008 with an MSRP of $999.99.  For more information on the Popular Mechanics’ Editor’s Choice Awards, please visit
http://www.popularmechanics.com/technology/reviews/4243711.html.

About Casio
EXILIM is a registered trademark of Casio Computer Co., Ltd.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit www.casiousa.com

About Popular Mechanics
Popular Mechanics (www.popularmechanics.com) is a magazine that helps readers master the modern world. In addition to providing hands-on coverage of personal technology, cars and home improvement, PM reports in depth on the science and technology behind major issues -- including such stories as disaster planning, hydrogen fuel and other energy alternatives, military expenditures, and digital privacy. Each month, nearly 9 million readers turn for advice and news to the magazine’s editors and contributors, including the likes of Jay Leno, astronauts Buzz Aldrin and Tom Jones, and roboticist Daniel H. Wilson. In addition to its U.S. flagship, Popular Mechanics publishes 12 editions around the world. Popular Mechanics is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited.

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