FOR IMMEDIATE RELEASE
CASIO EXPANDS EDIFICE COLLECTION WITH A MARINE-INSPIRED TIMEPIECE
EMA100-1AV is Packed with Features that Make it Ideal for Outdoor and Water Activities
DOVER, NJ, (April 25, 2013) — Casio America, Inc. is excited to introduce its first marine-inspired timepiece to its popular EDIFICE collection. The EMA100-1AV adds a new twist to the line with a stylish blue and black design that is reminiscent of water, as well as a powerful feature set including water resistance up to 200 meters, a tide indicator and a moon graph.
“The EMA100-1AV's enhanced features are designed for a seamless transition from the beach to the boardroom," said Shigenori Itoh, Chairman and CEO of Casio America, Inc. "This timepiece is unlike any EDIFICE we have released thus far and symbolizes our commitment to providing consumers with stylish, yet versatile timepieces. The EMA100-1AV features advanced technological functions for water lovers and is perfect for those who want to sport an elegant and sophisticated timepiece. ”
With summer quickly approaching, Casio's EMA100-1AV provides users with several capabilities ideal for outdoor and water activities. As the most diversified timepiece in the EDIFICE collection, the EMA100-1AV has both a moon graph and tide indicator which acts as guides to keep track of moon phase and tides when fishing, surfing or other outdoor or beach excursions. The tide indicator can be found at the 10 o'clock position on the dial, while the moon graph is located at the 4 o'clock position.
The timepiece has an Anti-Reverse Rotating Bezel that enables users to accurately coordinate the timing of dives or swims. To operate, the user simply rotates the bezel clockwise until the pointer is in line with the minute hand, so one can observe how much time has elapsed in an analog format. The anti-reverse function ensures that the bezel will not lead to any incorrect timing by accidentally spinning in the opposite direction.
The EMA100-1AV also features a comfortable and durable black, resin band and an auto LED backlight that ensures high brightness and a quick, easy read in any environment. With four separate alarms, a 1,000-hour 1/100th second stopwatch and a 24-hour countdown timer, which can be set to remind users of important meetings or appointments, the EMA100-1AV is a perfect combination of work and play.
Casio's EMA100-1AV is equipped with the following features:
- 200M Water Resistance
- Anti-Reverse Rotating Bezel
- Tide Indicator
- Moon Graph
- World Time (29TZ / 48 Cities)
- Auto LED Backlight (High Brightness)
- 4 Daily Alarms + 1 SNZ
- 1/100th Second Stopwatch (1,000HR)
- Countdown Timer (24HR)
- 12/24 Hour Formats
The EMA100-1AV will be available at select retailers nationwide beginning May 2013 for an MSRP of $250. For more information on Casio's EDIFICE mens watch collection, please visit www.Edifice.Casio.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.