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Casio Expands Its EDIFICE Solar Series with Four New Timepieces
 June 3, 2011

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Elizabeth Garcia/Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

CASIO EXPANDS ITS EDIFICE SOLAR SERIES WITH FOUR NEW TIMEPIECES

Timepieces Created to Keep Men’s Wardrobes Sharp

LAS VEGAS, NV, JUNE 3, 2011 - Casio America, Inc. is introducing four new timepieces to its EDIFICE Solar Series at JCK being held from June 3-5. Outfitted with a variety of functions, the EF340SB-1A1, EF340SB-1A5, EFA134SB-1A1 and EFA134SB-1A9 provide men with an assortment of designs and colors, while adding style and functionality to their wardrobe. The new wristwatches will be showcased during JCK 2011 at the Mandalay Bay Hotel and Convention Center, Booth #B2825.

EDIFICE Solar Series

“The new additions to our EDIFICE series symbolize Casio’s dedication to providing bold designs to complement the style of any man who wears them,” said Shigenori Itoh, CEO of Casio America. “With fresh, versatile designs and enhanced technology, Casio continues to redefine the timepiece industry.”

The EF340SB-1A1 and EF340SB-1A5 are highlighted by a stainless steel case and band, multi-hands that display day, date and time and a self-charging solar power function. Two trendy accent-color options, black and copper, (EF340SB-1A1 and EF340SB-1A5) make the perfect additions to any professional wardrobe.

The new EFA134SB-1A1 and EFA134SB-1A9 also feature similar stainless steel case and band with two accent-color options (black and gold). In addition to a self-charging solar power function, the EFA134SB-1A1 and EFA134SB-1A9 are equipped with a 1/100th second stopwatch, world time, LED light and five daily alarms.

EF340SB-1A1 & EF340SB-1A5

  • Stainless Steel Case & Band
  • Tough Solar Power (Self-Charging)
  • Multi-Dial (Day, Date, 24-Hr)
  • 100M Water Resistant
  • MSRP: $150
EFA134SB-1A1 & EFA134SB-1A9
  • Stainless Steel Case & Band
  • Tough Solar Power (Self-Charging)
  • 100M Water Resistant
  • World Time (29 Cities + UTC)
  • 5 Alarms
  • Hourly Time Signal
  • 1/100th Second Stopwatch
  • Tachymeter
  • Full Auto Calendar
  • LED Light

Casio’s EF340SB-1A1 and EFA134SB-1A9 will be available at Kohl’s & Sears; EF340SB-1A5 will be available at Kohl’s and EFA134SB-1A1 can be purchased on line at www.ShopCasio.com.  All Edifice models can be purchased for an MSRP of $150. For additional information on the EDIFICE Solar Series, visit www.edifice.casio.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets: calculators, keyboards, digital cameras, projectors, disc titles and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.edifice.casio.com.