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Casio Expands Pro Trek Line with New Cutting-Edge Timepiece at JCK 2011
 June 3, 2011

FOR MEDIA INQUIRIES ONLY CONTACT:

Tania Fonovic/Christine Azzolino
Coyne PR
(973) 316-1665
tfonovic@coynepr.com
cazzolino@coynepr.com

Elizabeth Garcia/Sue Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

CASIO EXPANDS PRO TREK LINE WITH NEW CUTTING-EDGE TIMEPIECE AT JCK 2011

Multifunctional Timepiece Designed for Various Outdoor Adventures

LAS VEGAS, NV, JUNE 3, 2011 — Casio America, Inc. is proud to announce its newest Pro Trek timepiece with Pathfinder technology, the PRW2500. Ideal for various outdoor settings, the PRW2500 featuring reliable one-touch triple sensor technology made popular by Casio’s Pathfinder line. Ideal for various outdoor settings, the PRW2500 is a durable high-performing timepiece which delivers enhanced functionality for adventurers, including 200 meter water resistance.  Casio will showcase the PRW2500 during JCK at the Mandalay Bay Hotel and Convention Center, Booth #B2825, from June 3 – 5, 2011.

Pro Trek PRW2500

The PRW2500 is the newest addition to Casio’s Pro Trek line of triple-sensor timepieces that feature altimeter/barometer, thermometer and digital compass. Whether hiking a trail, conquering a mountain or kayaking rough waters, this timepiece is the ideal instrument for outdoor enthusiasts.

“We are excited to expand our Pro Trek line with the introduction of the PRW2500. The ability to reach 200 meters of water resistance is a significant feature for adventurers.  The duplex layered LCD is a great enhancement to the functionality of this timepiece,” said Shigenori Itoh, CEO of  Casio America. “Outdoor enthusiasts will be gearing up for the summer season and the PRW2500 is the perfect companion.”

The PRW2500 large duplex layered LCD displays the compass, tide graph and other features with outstanding readability. The Pro Trek series has always been designed with adventurers in mind, this is why Casio strategically placed indentations on the top of the multi-faceted bezel, delivering effortless and trouble-free rotation.  The buttons for controlling the functions are positioned at a 45 degree angle for easy operability. Delivering valuable and functional tide and moon data, the moon phase and tide level graphics are displayed on the upper level, while the date, time, and moon age can be found on the lower level of the timepiece.
 
Additional Product Features:

  • Multi-Band 6 Atomic Timekeeping
  • Tough Solar Power
  • Full Automatic EL Backlight with Afterglow
  • World Time - 48 Cities
  • Five Daily Alarms
  • Countdown Timer
  • 1/100 Second Stopwatch
  • 12/24 Hour Formatting
  • Power Saving Function

 
The PRW2500 is equipped with a silicone strap (PRW2500-1) or titanium band (PRW2500T-7) depending on your choice of style and comfort. The PRW2500 series will be available this summer at Tourneau, independent jewelers and select Macy’s locations, for an MSRP of $300 (resin band) and $400 (titanium band). For additional information on the Pro Trek series, please visit www.protrek.casio.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets: calculators, keyboards, digital cameras, projectors, disc titles and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.