Casio Expands Their Focus in Music Education Arena

 November 22, 2011


Christine Azzolino/Tania Fonovic
Coyne PR
(973) 588-2000

Elizabeth Garcia/Sue Vander Schans
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Casio Expands Their Focus in Music Education Arena

DOVER, NJ, November 22, 2011Casio America, Inc., a key player in the digital music and consumer electronics categories, is proud to announce Keyboard Concepts, one of the largest and most prestigious piano stores in California, will now carry Casio keyboards. Casio’s distribution with Keyboard Concepts illustrates how Casio’s digital keyboards have become a remarkably good fit for traditional piano dealers and their customer base, providing quality education, performance and recording features that teachers, students, families and professionals appreciate. 

“Advancements in our digital piano lineup have strengthened our assortment, and because of this we’re further expanding our piano retail distribution channels,” said Mike Martin, general manager of Casio’s Electronic Musical Instrument Division. “Keyboard Concepts has supplied and serviced some of the most demanding and discerning piano customers in the world for over 30 years and we are privileged to be among the top tier products showcased in its stores.”

Keyboard Concepts caters to amateur and professional musicians alike and offers an outstanding selection of keyboards either for sale or for rent. Casio’s portfolio of electronic keyboards, including the popular Privia line, as well as the newly launched LK-165, lighted keyboard, will be more accessible to consumers by being displayed in all four Keyboard Concepts locations.
After 28 years at the corner of Van Nuys Blvd and Burbank Blvd in Van Nuys, KeyBoard Concepts has moved their flagship store across the street and south on Van Nuys Blvd. Despite the challenging economy, the company has seen strong loyalty from their Southern California customer base.   Now their customers will experience Casio’s exceptional new sounds and functions, which include recording and editing capabilities, as well as Casio’s renowned Step-Up Lesson System.

“We pride ourselves in offering our customers the best pianos available and are thrilled to add Casio to our product lineup,” said Jeff Falgien, VP at Keyboard Concepts. “And with a newly expanded inventory, we can continue to provide our customers with the most innovative products that enhance musical literacy and encourage the creation of music.”

Traditional piano dealers have always understood the importance of music education as part of their core business and as Casio partners with world class piano dealers like Keyboard Concepts, Casio will aid in cultivating these shared customers.


About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc titles and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit