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Casio G-SHOCK Debuts Original Neon Colors
 October 22, 2013

FOR IMMEDIATE RELEASE:

CASIO G-SHOCK DEBUTS ORIGINAL NEON COLORS

Four Hypnotizing New Timepieces Help Brighten The Fall Season

DOVER, NEW JERSEY, OCTOBER 23, 2013 — G-SHOCK recognizes the power, and presence of the GA100 this fall with three new neon highlighted watches and one tone-on-tone.

The bold GA100C men’s watches continue to demonstrate G-Shock’s ability to move seamlessly between fashion and performance, modern aesthetic and perfected functionality. Three of the four GA100C watch models are available this fall in black with accents of neon green (GA100C-1A3) neon pink (GA100C-4A) and neon blue (GA100C-8A). Also on offer is a striking tone-on-tone (GA100C-4A) version with clashing pink accents. Each watch provides the rugged toughness and style that G-SHOCK is known for. A formidable analog and digital watch, the GA100C watches boast an extra-large case keeping in line with today’s trends.

The impressive features of the GA100C Neon models include structured side buttons which have an anti-slip finish and dual-ladder straps for a secure fit. The GA100C Neon G-SHOCK watches include shock-resistance, 200M water resistance, and also have magnetic resistance, (JIS Class Level I magnetic resistance protects against the effects of magnetic fields. Equivalent to ISO Standard 764) and auto LED light with Afterglow. To ensure superior timekeeping, the GA100C utilizes the 48 — City World Time, four daily alarms and a snooze alarm. Additionally, these timepieces are equipped with 1/1000 Second Stopwatch (100Hr) and 24H Countdown Timer. The GA100’s larger size gives it a powerful presence, underscoring its innate toughness. All of this is reinforced by the physical durability of the scratch-resistant mineral crystal.

The Crazy Color Men’s Watch Series in Neon retail for $99 from October at selected fashion boutiques, key jewelers and the G-SHOCK NYC Soho store.

GA100C-8A Mens Digital Watch GA100C-4A Mens Digital Watch GA100C-1A4 Mens Digital Watch GA100C-1A3 Mens Digital Watch
GA100C Collection
High Resolution Images

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About G-SHOCK
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK is celebrating their 30th anniversary.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.