FOR IMMEDIATE RELEASE:
CASIO G-SHOCK LAUNCHES #NEVERBLENDIN MIAMI
Interactive Cultural Journey Moves Across The Nation to Launch Camouflage Timepiece Series
DOVER, NEW JERSEY, JUNE 9 2014 — Casio America, Inc. celebrates the launch of their new camouflage timepiece series with an on and off-line scavenger hunt that leads consumers through the city of Miami and it’s coolest cultural hotspots.
In Miami, the featured artwork- custom created for the G-SHOCK #Neverblendin scavenger hunt- is by Jona Cerwinske. His artwork will be exclusively featured in the limited release of the G-SHOCK Profiles Vol.2 zine, available at Unknwn, Miami from June 12th through June 14th. Jona will be in attendance at an event to celebrate the Miami hunt at Unknwn between 9pm-11pm on June 12th. The first 25 winners of the local scavenger hunt are admitted into the event.
G-SHOCK fans start the scavenger hunt at www.gshock.com/neverblendin. After sign up, players’ computer are paired with their smartphone. The custom G-SHOCK application uses Google Maps and Google Street Views to virtually guide players towards G-SHOCK logos, which have been digitally camouflaged into existing street art within the city. Each hidden G-SHOCK logo unlocks a single piece of a larger custom art puzzle. Participants follow the map on their devices until they gather all hidden pieces. The first 25 players to complete the puzzle receive a prize.
After completing the online portion of the hunt, players are asked if they would like to go offline and hit the streets of Miami. If offline mode is selected, the player is navigated towards a final retail destination in the city of Miami, where the final clue is hidden. The first 25 players to collect the last clue in-store win a prize and entry to the local event at Unknwn between 9pm - 11pm on June 12th.
After completing the hunt, every player (National and Local) can enter for the chance to win a trip for two to the 2014 US Open of Surfing in Huntington Beach, California.
Three styles comprised of eight models within this stealth, yet bold G-SHOCK camouflage series are the focal point for the multi-city Scavenger Hunt. The woodland and tiger camouflage patterns of these models make the watches perfectly suited for today's street fashion scene; and are sure to stand out in crowd; hence Never Blend In. In addition to their unique look, all styles (GA100CF, GD120CM and GDX6900CM) feature G-SHOCK’s world renowned “tough” structure of shock and 200-meter water resistance. Combined with a wide array of functionality, such as 48-city world-time, countdown timer, stopwatch and alarms, the G-SHOCK camouflage series is sure to make time fly.
Follow: @gshock_hunt on twitter. A live feed will tweet the status of prizing during the scavenger hunt.
Visit: neverblendin.gshock.com or gshock.com/neverblendin
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. For additional information on Casio’s line of G-SHOCK timepieces, please visit www.g-shock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.
About Jona Cerwinske
As a local artist from Miami, Jona has created a name for himself in a relatively short time period. He started doing graffiti art and murals before Wynwood was the artist’s playground it is today. His canvas? Anything he can get his hands on that speaks to him in a positive way. His signature black and white graffiti art has sprouted up around the city in exhibitions and galleries and on everything from clothes and cars to his friend’s living room wall. Upon first glance, it looks like someone just picked up a Sharpie and started scribbling or doodling, but given a few more moments of observation, the depth of his work is revealed. Each piece is its own expression, with no two being the same. The intricate patterns and details make it nearly impossible to replicate anyway. There’s a complexity and dexterity involved in creating such pieces, coupled with the three-dimensional mediums used, that makes his work stand out and very visually-intriguing.