Casio G-SHOCK Launches New Crazy Colors For Fall

 October 22, 2013



Four New Colors refresh the Crazy Color Collection

DOVER, NEW JERSEY, OCTOBER 23, 2013 — G-SHOCK celebrates the arrival of fall with their new Crazy Color collection; four rich color-ways across the G8900 G-SHOCK series that compliment your mood and style this season.

With a nod to fall colors, the four new color-ways in the G8900SC watch model – rich teal, deep red, dark grey and vibrant yellow – compliment a dark watch face & contrast detailing.

The G8900SC-1B features a black case with teal detailing and strap and clean white accents. The G8900SC-1R pairs two bold colors together with its black casing and dial and deep red strap with coordinating button detailing, while the G8900SC-1Y – the brightest option for the season – offers a jet black dial face with bright yellow strap. The most subtle of the collection is the G8900SC-7, with its white case, blue accents and dark-grey resin strap. All four of the watches within the G8900SC series of the Crazy Color collection feature reliable time keeping in addition to unparalleled Shock Resistance, Water Resistance up to 200 meters, 24-hour Countdown Timer, 1/100th Second Stopwatch, 12/24 Hr Formats, and Flash Alert to visually notify you of an alarm – up to 4 daily alarms – mute function and five year battery.

“The new Crazy Colors offerings for fall continue to inject excitement into our most popular watch models, while always ensuring G-SHOCK’s relentless commitment to rugged performance,” Shigenori Itoh, Chairman and CEO of Casio's Timepiece Division.

G8900SC-7 Mens Digital Watch G8900SC-1Y Mens Digital Watch G8900SC-1R Mens Digital Watch G8900SC-1B Mens Digital Watch
G8900SC Collection
High Resolution Images

The Crazy Color men’s watches retail for $110 and are available at selected boutiques, key jewelers and the G-SHOCK NYC Soho store.


CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK is celebrating their 30th anniversary.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit