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Casio G-Shock Adds Bling with the New Deco-G
 November 22, 2010

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Melissa Keklak
CASIO AMERICA, INC.
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mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO G-SHOCK ADDS BLING WITH THE NEW DECO-G

Sophisticated style meets G-Shock Mini Resilience

DOVER, NJ, November 22, 2010 — Casio America, Inc. proudly revamps a member of the G-Shock Mini Family, the Deco-G. Encrusted in hand selected crystals, the sleek GMN691G-1DEC embodies luxury with a black on black design, while the glossy band and gold reverse LCD add depth to the G-Shock Mini form factor.

GMN691G-1DEC Deco-G

Meticulously designed for stylish, active women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion, the new Deco-G is reminiscent of the diamond encrusted G-Shock DW6900 seen on countless celebrities, but previously inaccessible to the mainstream consumer.

“We are thrilled to build on the success of last year’s Deco G,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “With GMN691G-1DEC, Casio continues build on our commitment to provide G-Shock Mini functionality to style-focused women.”

Upholding the G-Shock pillars of toughness and technology, the Deco-G features shock resistance, 100M water resistance, auto EL backlight with afterglow, 48-city world time, 5 daily alarms, countdown timer, 1/100 second chronograph and 12/24 formats.

Only fifty pieces will be produced, making it the ultimate holiday gift for the G-Shock Mini fan in your life. The limited edition G-Shock Deco-G (GMN691G-1DEC) is available exclusively at selected Bloomingdales for a MSRP $200. For more information, visit www.gshockmini.com or www.bloomingdales.com

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.