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Casio G-Shock And Lifted Research Group Announces New Collaboration Frogman
 December 23, 2008

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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO G-SHOCK AND LIFTED RESEARCH GROUP ANNOUNCES NEW COLLABORATION FROGMAN

Eye-catching limited edition watch celebrates 10 Years of Playing

DOVER, NJ, December 23, 2008 — To commemorate the 10 year Anniversary of Lifted Research Group (L-R-G), L-R-G has teamed up with G-Shock once again to create a limited edition LRG x G-Shock watch; the Frogman GW206K-7. Following the success of the L-R-G x G-Shock watch “Time Is Money”, the exclusive “10 Years of Playing” model will be the first special brand collaboration watch using the Frogman model. Only one thousand units of this watch will be produced, making this a limited collaboration piece.

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“The Frogman model is G-Shock’s flagship watch and one of my personal favorites,” said Jonas Bavaqua, Creative Director and Co-Founder, L-R-G, “this is the last mold they will ever pour for this particular model so I am honored that L-R-G is a part of G-Shock history.”

As part of G-Shock’s Master of G Series, the amphibious Frogman is the only model certified ISO200M water resistant. Visually stunning and bold in its appearance, the L-R-G x G-Shock Frogman also features shock resistance, Vital Stats Databank, Diver Timer and Non-Stop Tough Solar Power technology housed within an asymmetrical titanium case design with a deep wave band.

“Lifted Research Group is the perfect partner for Casio G-Shock,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “Their slogan ‘underground inventive, overground effective’ matches G-Shock’s approach in breaking boundaries in technology and style.”

Non-Stop Tough Solar Power – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly.  The result is an impressive solar timepiece that assures highly accurate and reliable timekeeping and that greatly reduces the need for battery change.

Buy at http://shop.l-r-g.com/

For more information visit www.gshock.com

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com. 

L-R-G is a company designed to overthrow the masses through our influence. Our slogan is simple, “underground inventive, overground effective.” At L-R-G we want to focus on the people that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We are trying to put the spotlight where we think it really belongs, because it is much more than clothing and concepts: it is a way of living. L-R-G, innovative essence for the above average person.

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