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Casio G-Shock Announces Collaboration with Play Cloths
 April 1, 2010

MEDIA INQUIRIES ONLY CONTACT:

Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
mkeklak@casio.com

Ryan Haslam
Play Cloths
 (212) 575 -2373 x 29
ryanh@playcloths.com

FOR IMMEDIATE RELEASE

CASIO G-SHOCK ANNOUNCES COLLABORATION WITH PLAY CLOTHS

Exclusive Timepiece Merges G-Shock Technology With Play Cloths Ethos

DOVER, NJ, April 1, 2010 — Adding a fresh prospective on collaborations, Casio G-Shock joins forces with progressive street wear brand Play Cloths to create the DW6900PC-4. Classic G-Shock toughness and technology paired with Play Cloths’ focus on the creation of high quality products with lifestyle adaptability creates an eye-catching wristwatch.

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Created by the critically acclaimed hip hop duo Clipse, Play Cloths embraces individuality without sacrificing quality for style. The DW6900PC-4 is a testament of this philosophy. A striking red colorway with a eye-popping black and white racing stripe and red reverse LCD make the G-Shock X Play Cloths collaboration a highly sought after collectors item.

“Play Cloths is very eager to expand the brand name within our market place. So by collaborating with heritage brands such as Casio G-Shock, we feel we are doing just that,” said Ryan Haslam, Marketing Director of Play Cloths.

As with every G-Shock timepiece performance and durability are the foundations: the DW6900PC-4 features include shock resistance, water resistance to an incredible 200 meters, flash alert, multi-function alarm, countdown timer, 1/100 second stopwatch and 12/24 hour formats.

 “G-Shock is pleased to reinvent our G-Shock collaborations with Play Cloths,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The DW6900PC-4 raises the bar for style while catering to the active fashion conscious consumer.”

Produced in a limited quantity, the DW6900PC-4 timepiece will feature a custom backcase engraving of the Play Cloths “Jack” logo. Available in select stores in March 2010, the G-Shock X Play Cloths watch retails for $200.00. For more information, visit www.gshock.com.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com.

About Play Cloths
Play Cloths is a progressive streetwear brand with a focus on the creation of high quality garments adaptable to any lifestyle. Harkening back to the childhood notion of having clothing designated for school and for play, the brand expands on the idea producing a range of apparel admissible whether your playground is in Virginia or the beaches of St. Tropez. Utilizing bold graphics and a variation of stylistic influences, Play Cloths embraces individuality without sacrificing quality for style. Play Cloths is all work, all play. For more information visit our website at www.playcloths.com.