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CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
CASIO G-SHOCK ANNOUNCES GLOBE COLLABORATION
G-Shock Toughness Embraces Globe Aesthetic
DOVER, NJ, December 18, 2009 — Casio America Inc., proudly solidifies its strong commitment to the skate and surf community by collaborating with Globe, the progressive Australian based boardsports footwear and apparel brand. Combining the G-Shock heritage of toughness and technology with Globe’s unrelenting history of innovative products that enhance the lifestyles of avid skateboarders and surfers with quality, fresh designs creates a head-to-toe Globe X G-Shock collaboration.
Authentic in its approach, the Globe X G-Shock Ltd Edition package breaks boundaries by incorporating a fitted cap with black on black embroidery, sleek leather mesh bill and custom lining as well as the Destroyer, an 80s retro high-top white sneaker with black and gold detailing to perfectly coordinate with the DW5600GLB-7 watch.
“G-Shock has actively supported the action sports culture across the world, and is known for its products’superior quality, so we are very proud to partner with them”, said Matt Wong, President of Globe’s product Division. “Creating unique, yet classic products are a priority for Globe”.
Inventively designed, the G-Shock X Globe collaboration watch pays homage to the very first G-Shock (DW5000C) with its classic square shaped bezel. A crisp white motif accented with gold Globe logos, the watch features a custom engraved back case, Globe matrix dial design and contrasting red Globe logo in the EL backlight. Destined to be a collector’s item, the DW5600GLB-7 has its own black on black metal road case.
As with every G-Shock timepiece performance and durability are the foundations: the DW5600GLB-7 features include shock resistance, water resistance to an incredible 200 meters, flash alert, multi-function alarm, countdown timer and stopwatch.
“The G-Shock pillars of water and shock resistance have built a strong affinity within the surf and skate communities,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We are thrilled to collaborate with the legendary skate and surf brand Globe to further enrich our connection to this active lifestyle.”
The entire collection is available starting in April 2010, at select fashion and skate shops. For more information please visit www.globe.tv.
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Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution“ through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.
Globe International, a leading creator of Action Sports products and entertainment for youth, was established in 1994. Globe markets footwear, apparel, accessories, skateboards and entertainment features, and is a youthful, attitude driven collaboration between people—including some of the biggest names in skateboarding and surfing—who have gathered together to innovate through a shared passion for Action Sports.