FOR IMMEDIATE RELEASE:
CASIO G-SHOCK ANNOUNCES SHADES OF GREY: A SECOND INSTALLATION OF THE NEON COLOR WATCH SERIES
Four New G-SHOCK Timepieces Usher in Spring 2014
DOVER, NEW JERSEY, March 25, 2014 — G-SHOCK continues to recognize the power, presence, and electrifying style of the GA110 this spring with four new neon accented watches in shades of grey.
The GA110 timepieces, which sit within the popular XL collection, demonstrate G-SHOCK’s ability to move seamlessly between fashion, performance and perfected functionality.
The GA110TS watch models are available in four tonal shades of matte grey with accents of neon blue (GA110TS-8A2), neon green (GA110TS-8A3), neon pink (GA110TS-8A4), and neon orange (GA110TS-1A4). Each model within this energizing series provides the rugged toughness and durability that G-SHOCK is known for, while maintaining superior style.
“G-SHOCK is thrilled to launch this new “UPGRAYD” iteration of the most popular G-SHOCK XL watch,” says Shigenori Itoh, Chairman and CEO of Casio's Timepiece Division, “Bright neon hues make for the ideal spring accessory.”
The impressive features of the GA110 Neon Color models include structured dual-ladder straps for a secure fit, G-SHOCK’s legendary shock and water resistant structure which allow the watch to withstand dropping shocks, harsh vibration and depths up to 200M. The series also features magnetic resistance, an auto LED light, and a unique 1/1000 Sec. stopwatch with speed indicator. Additionally, these timepieces are equipped with 24 hour countdown timer, 48 – City World Time, four (4) daily alarms & 1SNZ, and 12/24 hour time formats. The GA110’s neon hands and matching watch index, makes this series the perfect accessory for the warmer months ahead.
The GA110TS Neon Color watch series retails for $120 beginning in March 2014 at selected fashion boutiques, key jewelers and the G-SHOCK NYC Soho store.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK is celebrating their 30th anniversary.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.