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Casio G-Shock GIEZ Redefines Style and Toughness
 November 20, 2009

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Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO G-SHOCK GIEZ REDEFINES STYLE AND TOUGHNESS

Advanced G-Shock Technology Meets Flawless Design

DOVER, NJ, November 20, 2009 — Casio America, Inc. proudly redefines its high end G-Shock watches with the introduction of the GIEZ GS1300B-1A. Perfectly balanced, the GIEZ combines premium design with classic G-Shock toughness and technology.

GS1300B-1A
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Easily paired with a finely tailored suit or a pair of designer jeans, the GIEZ provides an advanced timepiece for any sophisticated gentleman. Elegantly re-sculpted, the new GIEZ sports a sleek, stainless steel case enclosed in a black ion plating with a dual-layer dial for a subtle three-dimensional appearance. In addition to superior shock and water resistance, GS1300B-1A features advanced Tough Movement, Non-Stop Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeeping technology.

Tough Movement – Auto-Hand location technology automatically checks and adjusts hand positioning at fifty-five minutes after every hour. By employing a LED to detect hand-gear positioning versus internal time counter, the watch can detect any inconsistency and correct itself even if the hands are displaced by magnetic force or shock.

Non-Stop Tough Solar Power – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly.  The result is an impressive solar timepiece that assures highly accurate and reliable timekeeping and that greatly reduces the need for battery change. 

Self-Adjusting Multi-Band 6 Atomic Timekeeping Technology  – Receives time calibration signals automatically from up to 6 transmitters around the world (US, Germany, UK, 2 in Japan and China) and updates settings accordingly for pinpoint accuracy. 

This technology even adjusts for Leap Year and Daylight Saving Time.  With Casio’s Atomic Timekeeping Technology, you will always have ultimate precision.

 “The new G-Shock GIEZ personifies style and advanced timepiece technology for the active yet refined gentleman,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We are thrilled to offer a such handsome timepiece that easily transitions from business to casual wear.”

Impeccably designed, the GIEZ also features a countdown timer (a new feature for the GIEZ), 1/20 second chronograph function, 29 city world time, and Neo-brite luminous hands and markers. Available at finer retailers nationwide and online for $500, visit www.gshock.com.

 Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casio.com

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