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Casio G-Shock Launches New G-Rescue G7900 - Shock the World Event
 August 3, 2009

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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO G-SHOCK LAUNCHES NEW G-RESCUE G7900

Inspired by Search and Rescue Teams

Dover, NJ, August 5, 2009 - Casio America, Inc. proudly introduces the G-RESCUE G7900 a new model from its shock and water resistant G-Shock watch line. Making its first appearance in the U.S. market, the G7900 derives its inspiration from search and rescue teams worldwide.

The new G7900 digital watch features a trendy big case with superior hexagon protection, made by 4 large screws on the bezel and side to form a superior line of defense. The largest buttons in G-Shock history improve button operability, even while wearing gloves. For a high performance fit and superior shock resistance, the G-RESCUE features back case shock absorbers to stabilize the watch and protect case from impact.

"The G-RESCUE G7900 is a new shape for the G-Shock family of watches, but embraces classic G-Shock technology," said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We are excited to deliver technologically advanced, rugged products to the fashion conscious, yet active man".

Additionally, the G-Rescue features low temperature resistance, able to withstand temperatures as low as -4°F.

Other amenities include shock resistance, 200M water resistance, moon and tide graph, auto EL backlight, flash alert, world time, four daily alarms, 1/100 second chronograph and 12/24 formats.

In three trendy color combinations, rugged black (G7900-1), eye-catching white (G7900A-7) and vibrant red (G7900A-4), the G-RESCUE series is will be available in September online at My.Casio.com for $99. For more information please visit www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution" through the introduction of innovative and imaginative products.  For more information visit our website at www.casio.com.