FOR IMMEDIATE RELEASE
CASIO G-SHOCK PREMIERS THE MILITARY CLOTH BAND FOR FALL
These Cloth Band Styles Bring a Touch of Military Rank to Urban Style
DOVER, NEW JERSEY, SEPTEMBER 24, 2013 — G-SHOCK has again combined rugged functionality and tough style with the latest addition to its ever-expanding range of technically fashionable timepieces: the GA100MC Military Cloth. By incorporating the raw durability of military stripped nylon webbing, an additional suggestion of adventure has been added to the iconic to GA100 series.
Built with G-SHOCK’s Magnetic Resist technology, this watch is resistant to the influence of magnetic fields encountered in modern life, resulting in minimal time deviation that would otherwise affect accuracy. Ideal for the “qualified self” or simply the inquisitive mind, the integrated Speed Indicator can calculate speed over a specified distance, showing readings on a digital display and analog sub-dial. Given the tendency to sleep late on those cool fall mornings, the G-SHOCK Military Cloth Band models come equipped with four independent daily alarms, as well as a snooze alarm to enjoy your lazy morning just a little longer.
Adding a further degree of visual toughness, the military cloth band reinforces the rugged performance of the GA100 model itself. While the collection remains performance driven, the three color schemes allow the fashion-conscious to communicate a little personality: the more reserved black and gray GA100MC-1A, the confident charcoal and orange GA100MC-1A4, and the bold GA100MC-2A in navy and red.
All models are 200M water resistant, shock resistant, employ a reverse LCD display, and feature, 48-city World Time, 1/1000th Sec. Stopwatch, Countdown timer , Auto LED light and of course, 12/24 hour formats for true military timekeeping.
“The Military Cloth Band introductions bring a utilitarian edge to these functional yet fashionable designs,” said Shigenori Itoh, Chairman and CEO of Casio's Timepiece Division. “The collection nods to the streetwise that enjoy the adventurous outdoors.”
The GA100MC Military Cloth Band men’s watch collection will be available in September for $120 at select fashion boutiques, key jewelers, G-SHOCK NYC Soho store and on www.gshock.com.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK is celebrating their 30th anniversary.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.