FOR IMMEDIATE RELEASE
CASIO G-SHOCK PREMIERS AN EXCLUSIVE RANGE OF METAL & RESIN TIMEPIECES
The Highly Anticipated New Luxury Timepiece from G-SHOCK the Metal Twisted MT-G Collection
DOVER, NJ, NOVEMBER 2013 — Casio America, Inc. is proud to announce the release of their most sophisticated and prestigious timepiece collection to date: the MT-G: Metal Twisted G-SHOCK for the active gentleman that seeks G-SHOCK performance and technology, but enjoys the prestige of a luxury accessory. Inspired by the adventurous man that grew up wearing G-SHOCK and now has refined his style to a more professional look, the Metal Twisted G-SHOCK collection consists of three premium chronograph models. The MT-G collection uses the highest standards of engineering and rigorous testing at its design center in Japan to ensure that every piece remains true to the original G-SHOCK concept, whilst a combination of the finest materials and opulent styling’s deliver the ultimate in a luxury timepiece.
The MT-G is a completely refined G-SHOCK series crafted at Casio’s Yamagata factory in Japan for select premium styles. Meticulously assembled from materials and components made entirely in-house, the elegance of a luxury timepiece is combined with a rugged performance chronograph to take you across oceans and continents. The stainless steel covering of the MT-G employs G-SHOCK’s advanced Core Guard Structure of stainless steel, resin and alpha Gel® to ensure mechanical integrity, coupled with LED-infused Tough Movement for ongoing precision. Multi-Band 6 atomic timekeeping ensures accuracy through radio-controlled time/date updates from global transmitting stations, along with Triple G Resist for shock, gravitational drop and centrifugal force resistance. The MT-G is the epitome of modern wrist couture.
This elite collection elevates the G-SHOCK brand into a premium space for the affluent lifestyle consumer. Impeccably designed to represent masculine values, the MT-G features a dual-layer watch face with four subdials, easily activated via a Smart Access electronic crown. The smart access technology allows intuitive operational access to all key functions by simply unlocking the quick-lock crown and turning it in the desired direction. The Sapphire crystal mineral glass with anti-glare coating allows visual clarity and works to soften the watch’s aesthetic, while the composite band of solid stainless steel links is layered on the underside with a soft-touch, low-thermal conductance resin panels for a luxurious feel against the skin; further enhancing the MT-G’s overall shock resistance
“It is with great pleasure that we release the new MT-G Metal Twisted G-SHOCK collection,” says Shigenori Itoh, Chairman and CEO of Casio's Timepiece Division. “Remaining true to G-SHOCK’s heritage of innovation in Shock resistant watch performance, we have created a set of premium timepieces that will last not just a lifetime, but through generations.”
This first generation of MT-G timepieces is available in three exclusive models. The MTGS1000D-1A in polished stainless steel & resin will retail for $900. The MTGS1000BD-1A is finished in refined black Ion Plated stainless steel & resin for $1000. And in celebration of G-SHOCK’s 30th anniversary, the black Ion Plated MTGS1030BD-1A is a limited edition featuring gold highlights and a unique, red paneled bracelet band retailing for $1100 which honor’s the brand’s heritage colors of black & red
Available in November exclusively at Tourneau, Tourneau.com and the G-Shock NYC Soho until after Thanksgiving, then through select premium retailers and www.gshock.com.
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock, this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since it’s launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up”. This 2013, G-SHOCK is celebrating their 30th anniversary.
About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.