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CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE:
CASIO G-SHOCK PRESENTS A COLLABORATION WITH KRINK NYC
Art, Fashion, & Functionality
Dover, NJ, March 15, 2011 — Casio G-Shock presents a new collaboration with artist/entrepreneur Craig Costello, a.k.a. “KR”, founder of Krink (High quality art supplies). Unsatisfied with existing commercial art products and tools, KR revolutionized the art-supply market by hand-making his own inks and markers and offering them to artists worldwide. Krink products and aesthetics are now a mainstay for young artists globally from Moscow to Tokyo. Krink’s reputation for high quality is unsurpassed and the Krink brand has become synonymous with DIY culture.
G-Shock has been an avid supporter of underground culture, so it was only fitting that they would join forces to create a collaborative timepiece, the DW6900KR-8. Staying true to the G-Shock toughness and technology, the DW6900KR-8 carries the tradition of Krink’s minimalist design aesthetic, the DW-6900KR-8 has a metallic matte silver finish (Casio pulled it out of it’s library especially for KR) and for the first time in G-Shock history, the watch will bare a full mirror face and LCD display. Craig also omittedall technical type from the inner ring on the face of the watch, making this piece the cleanest look G-Shock has ever produced. Each G-Shock x Krink timepiece has a custom-made “silver on silver” commemorative tin for its collectors. “The new DW6900KR-8 watch is the epicenter of where art, fashion, and functionality intersect” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The G-Shock x Krink collaboration allows our consumers the opportunity to indulge in aesthetically pleasing watches without compromising the G-Shock functionality. ” “Here at Krink, quality should never be compromised and is always worth the extra cost and effort” said Craig Costello a.ka. Krink. “Casio mirrors the same philosophy regarding their G-Shock line of watches and it's been a pleasure working with them on a solid product. G-Shock took the extra time to find the right finishes and subtle details that compliment this piece.” As with every G-Shock timepiece, performance and durability are the foundations of the DW6900KR-8: Shock Resistant, Water Resistant to an incredible 200 meters and featuring a Flash Alert, EL Backlight, Multi-function Alarm, Countdown Timer, 12/24 hour formats, Stopwatch function and Mineral Glass.
The new G-Shock x Krink DW6900KR-8 model will be available for purchase at Tourneau, Nordstrom, Bloomingdales, selected Macy’s and Fashion Boutiques for $110. For more information, please visit www.gshock.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.
About Krink Inc.
Craig Costello a.k.a. “Krink” or “KR”, is one of the most visionary and inspirational street artists working today, and is also the creator of KRINK, a line of the finest quality handmade inks and markers, beloved by artists and vandals alike. For more information about Krink, please visit krink.com or contact firstname.lastname@example.org