Casio G-Shock Proudly Adds Pro Surfer Yadin Nicol to the Official G-Shock Athlete Roster

 October 12, 2012


Sarah Bronilla / Amanda Eufer
exposure Communications LLC
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The G-Shock and Yadin Nicol Partnership Exemplifies a Perfect Combination of Elite Performance and Unwavering Commitment

DOVER, NJ, (June 14, 2012) — Casio America, Inc. is proud to announce the addition of pro surfer Yadin Nicol as an official G-Shock brand ambassador. Yadin is globally recognized for his energetic, progressive surfing style, contagious smile and personality. His technical expertise makes him a perfect fit for the G-Shock brand, known for its seamless blend of toughness and technology.

G-Shock Brand Ambassador

During his early years of surfing Australia’s largest waves in Margaret River, he dominated the junior ranks, winning multiple events and was once voted Australia’s number one junior surfer by fellow pros. Following his early success, Yadin traveled around the world to free-surf for various photo and video opportunities, all while building his global profile and improving his skills. After completing a successful 2011 season on the qualifying tour, surf enthusiasts are predicting a ‘Rookie of The Year’ crown at the end of the 2012 World Tour. Yadin will also appear in this year’s highly anticipated surf film, “Dear Suburbia,” directed by Kai Neville.

“Casio G-Shock is pleased to sponsor Yadin Nicol,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “The Margaret River region of Australia has produced some of the best surfers in the world and Yadin is a prime example. His love for surfing and commitment to his community, make him a perfect representative for the G-Shock brand. We wish him continued success in the upcoming year and look forward to supporting his growth as an athlete.”

Currently residing in Southern California with his wife and newborn, he has become well recognized in America, Japan and Europe, in addition to his native Australia. Yadin continually appears in the world’s largest surf magazines and movies, due in large part, to the support of his global sponsors, now including Casio G-Shock.

Casio G-Shock’s wide range of innovative products make life easier, and I am stoked to rep a brand that so many people around the world have love and loyalty for,” said Yadin Nicol.

Yadin joins a talented list of action sports athletes on the G-Shock brand ambassador roster. G-Shock recognizes their dedication to the action sports community and helps them to tap into reaching their full potential by providing rugged, technology driven timepieces that fit their needs. As a brand ambassador, Yadin will be featured on G-Shock’s website and promotional materials, in addition to making personal appearances at events on behalf of the brand.

Casio G-Shock Brand Ambassador


About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit