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Casio G-Shock Proudly Unviels a Revamped Classic
 April 28, 2011

MEDIA INQUIRIES ONLY CONTACT:

Sarah Bronilla
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net

Peter Brinkman
CASIO AMERICA, INC.
(973) 361-5400
pbrinkman@casio.com

FOR IMMEDIATE RELEASE:

G-SHOCK PROUDLY UNVIELS A REVAMPED CLASSIC

The G-Lide Now Offered in New Bold Colors with Advanced Technology

DOVER, NJ, April 28, 2011 — This summer, Casio America Inc. proudly offers the G-LIDE GLX6900 and the G-LIDE GRX5600 in three new bold colors. A new twist on the best selling G-Shock shape in the U.S. market, the G-LIDE GRX-5600 is a classic silhouette with new Tough Solar functionality while the GLX6900 comes in a new bold matte yellow with pop color details.

G-Shock G-Lide
GLX6900A-9
GRX5600A-4
GRX5600B-2

Similar to its predecessor the GLX6900 G-LIDE possesses tide graph capabilities, fully embracing the surf and water enthusiast lifestyle. The G-Shock GLX6900 features 200M water resistance, a low temperature resistant LCD specifically designed to avoid fade out at low temperatures (-20°C/-4°F) and an easy to read tide graph and moon data graph with contrasting LCD for the ultimate in tracking high and low tides.

The GRX5600 is available in a high gloss blueberry and raspberry finish now featuring a Tide graph display. As a passionate supporter of the Surf Community, the CASIO GRX5600 shows tidal movements for the top 100 surf locations all over the world. Additionally, GRX-5600 has advanced Self-Charging, Tough Solar Power technology. A G-Shock patent, Tough Solar Power is a tiny, solar panel in the watch face combined with a large- capacity rechargeable battery enabling a variety of energy-hungry functions to operate smoothly by both natural and artificial light.

“We consistently work towards advancing the technology offered in our timepieces,” said Shigenori Itoh, CEO of Casio. “This summer we wanted to offer our customers with a well-styled water sports focused chronograph with additional technology that supports their active lifestyle.”

Both the G-Shock GLX6900 and GRX5600 watch feature the signature G-LIDE Tide Graph capability, Full Auto EL, 48-City World Time, Multi-Function Alarms, Countdown Timer and 1/100th Sec Stopwatch. The GLX6900A-9 retails for $99 while the GRX5600A-4 (raspberry) and the GRX5600B-2 (blueberry) are $130 at Macy’s, select fashion boutiques, surf shops and www.gshock.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, business projectors, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com