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Casio G-Shock Proudly adds Pro Snowboarder Louie Vito as Official G-Shock Brand Ambassodor
 March 9, 2012

MEDIA INQUIRIES FOR CASIO:

Sarah Bronilla / Amanda Eufer
exposure Communications LLC
(212) 226-2530
sarahb@exposure.net
amanda.eufer@exposure.net

MEDIA INQUIRIES FOR LOUIE VITO:

Todd Hahn
The Sports Syndicate
(949) 752-6151
todd@thesportssyndicate.com

FOR IMMEDIATE RELEASE 

CASIO G-SHOCK PROUDLY ADDS PRO SNOWBOARDER LOUIE VITO AS OFFICIAL G-SHOCK BRAND AMBASSADOR

The G-Shock and Louie Vito Partnership Exemplifies a Perfect Combination of Elite Performance, and Unwavering Commitment

DOVER, NJ, March 09, 2012 — Casio America, Inc. and its parent company Casio Computer, Ltd. are proud to announce the addition of pro snowboarder Louie Vito to the Casio family as an official G-Shock brand ambassador. The world-class athlete is recognized for his powerful and fluid technical riding skills which have landed him atop numerous podiums and top-tier finishes in such coveted events as the Winter Olympics, X-Games, U.S. Grand Prix and Dew Tour. His technical expertise makes him a perfect fit for the G-Shock brand, known for its seamless blend of toughness and technology.

G-Shock X Louie Vito
“Casio G-Shock is pleased to sponsor Louie Vito,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “The Midwest region has produced some of the best riders in the United States and Louie is a prime example. His love for the sport of snowboarding, commitment to his community, make him a perfect representative for the G-Shock brand. We wish him continued success in the upcoming year and look forward to supporting his growth as an athlete.”

Vito has captivated audiences world-wide by demonstrating grace and strength on the slopes and yet has still found time to give back to the community. For the past eight years, Louie has proven his generosity by hosting an annual snowboarding event at his home mountain, Mad River Mountain, in Bellefontaine, OH. The event benefits the local food pantry by providing for food items to families in need. “I am hyped to be joining the G-Shock family,” said Louie Vito. “From their superior products to their rad team, I back everything they stand for and are doing.”

G-Shock X Louie Vito

In additional to his talents on the slopes, Louie has been featured in a number of television programs, including Dancing with the Stars, ABC Family’s Switched, and Fuel TV’s The Daily Habit.

Louie joins a talented list of action sports athletes on the G-Shock brand ambassador roster. G-Shock recognizes their dedication to the action sports community and helps them to tap into reaching their full potential by providing rugged, technology driven timepieces that fit their needs, As a brand ambassador, Louie will be featured on G-Shock’s website and promotional materials, in addition to making personal appearances at events on behalf of the brand.

See video http://www.youtube.com/watch?v=Yxosiy0_ldM

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About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.