Home > News >
Casio G-Shock Releases Eric Haze Signature Watch
 May 14, 2008

MEDIA INQUIRIES ONLY CONTACT:

Keita Williams/Sarah Bronilla
Exposure Communications, LLC
212-226-2530
keita@exposure.net
Sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
973-361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO G-SHOCK RELEASES ERIC HAZE
SIGNATURE WATCH

Casio Celebrates its 25Th Anniversary With New Signature G-Shock Watch

DOVER, NJ, MAY 14, 2008 — Casio America, Inc., released the DW5600EH-7 Eric Haze signature G-SHOCK watch, named after the well-known graphic artist. Designed to commemorate the G-Shock 25th Anniversary, the DW5600EH-7 celebrates the rich history of G-Shock technology and Eric Haze artistry.

As an accomplished graphic artist, Eric Haze has worked across diverse mediums. Since 1999, the collaboration between Haze and G-Shock has produced two previous signature watches (DW6900M-8T and G304EH-7) This is the third Eric Haze edition to be released. The unique G-Shock 25th Anniversary logo that appears on the back of each 25th Anniversary watch was designed by Eric Haze, truly a testament of the close association between G-Shock and Haze.

“Eric Haze has been an avid G-Shock supporter and collaborator for nearly a decade,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “We are honored to commemorate the G-Shock 25th Anniversary with his signature style watch and logo.”  

Reminiscent of the first G-Shock (DW5000-C), the new DW5600EH-7 Eric Haze signature model has inherited the square shaped bezel. The Eric Haze signature appears on the band and with the EL backlight. The watch motif is a black-and-white monotone, with red accents for the Eric Haze signatures and the watch face. The 25th anniversary logo, designed by Eric Haze himself, is engraved on the back of the case. Each watch comes in specially designed commemorative packaging.

The DW5600EH-7, MSRP $99, will be available at select Macy’s stores in August.

Main Specifications of the DW5600EH-7
Construction: Shock resistance, 200 meter water resistance
Main functions: Stopwatch, countdown timer, multi alarm, flash alert, full auto-calendar, EL backlight with afterglow
Accuracy at normal temperature: +/-15 seconds per month
Approx. battery life: 2 years on CR2016
Size of case / Total weight: 1.93” x 1.69” x .53”; /1.87 oz

Profile of Eric Haze
Born in New York City, 1961.  For over 30 years, Eric Haze has been a leader in the worlds of art, graphic and product design.  In the 70’s, using the name “HAZE”, he established his own influential style of graffiti, decorating the trains and the walls of NYC. During the 80’s, Haze became one of the first artists to help visually communicate Hip Hop culture to the world via his graphic and logo design. To this day, Haze continues to produce a variety of work and shows at exhibitions worldwide. The collaborative relationship between G-SHOCK and Haze began in 1999, with Haze designing his first signature model, and has continued to progress for nearly a decade.

About Casio America
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.   Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit www.casiousa.com

# # #