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Casio G-Shock Releases Spike Lee Signature Watch
 August 13, 2008

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Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO G-SHOCK RELEASES SPIKE LEE SIGNATURE WATCH

Casio G-Shock continues its 25th Anniversary celebration with a new signature watch


DOVER, NJ, AUGUST 13, 2008 — Casio America, Inc. has teamed up with critically acclaimed film director and producer Spike Lee to release the Spike Lee signature G-Shock watch, DW5000SL-1. Designed to commemorate the 25th Anniversary of G-Shock, this collaboration ignites a G-Shock movement into diverse and culturally relevant spheres.

An avid G-Shock fan, Spike Lee included G-Shock in his 1995 film Clockers and recently created a short film celebrating G-Shock’s 25th Anniversary. For the past quarter century G-Shock and Spike Lee have both been pioneers in street casual apparel, so their relationship is befitting.

“It is with great pride that Casio G-Shock continues to celebrate its 25th Anniversary with the Spike Lee Signature watch,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division.“Like G-Shock, he is both a trendsetter and an icon.”

The DW5000SL-1 combines the classic black G-Shock case with irreverent 40 Acres & A Mule logo in the EL Backlight and an engraved Spike Lee signature on the case back. Other features include shock resistance, 200M water resistance, multi-function alarm, 1/100 second stopwatch, countdown timer, flash alert and 12/24 hour formats.

The DW5000SL will be available nationwide and online in September for $130. For more information please visit www.gshock.com.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information visit our website at www.casiousa.com.

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