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Casio G-Shock X L-R-G Collaboration
 May 7, 2009

MEDIA INQUIRIES ONLY CONTACT:

 Keita Williams / Sarah Bronilla
exposure Communications LLC
(212) 226-2530
keita@exposure.net
sarahb@exposure.net

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO G-SHOCK X L-R-G COLLABORATION

Limited Edition Combining L-R-G Style With G-Shock Technology

DOVER, NJ, May 7, 2009 - After two successful highly sought after collaborations, Casio G-Shock has partnered with Lifted Research Group (L-R-G) to create another limited edition L-R-G X G-Shock; the DW-6900LRG-2. The classic DW-6900 combined with the distinctive L-R-G style makes it the perfect collaboration. “This watch was inspired by Obama blue. This is a color that symbolizes hope. L-R-G, G-Shock and Obama are all a sign of the times, pun intended,” said Jonas Bevacqua, Co-Founder and Creative Director, L-R-G.

Click here for high resolution images

The DW-6900LRG-2 includes shock resistance, 200M water resistance, EL backlight with afterglow, multi-function alarm, 1/100 second stopwatch, countdown timer, flash alert and 12/24 hour formats.

 “G-Shock is thrilled to join L-R-G for another successful collaboration,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “With the release of the DW-6900L-R-G-2, this new and vibrant L-R-G design offers a fresh style combined with G-Shock’s unique toughness and technology.”

The DW-6900LRG-2 is available this month and can be found at select fashion boutiques, Karmaloop, Bloomingdales, Macy’s and GShock.com.

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipments solutions, established in 1957.  Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products.  Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information visit our website at www.casiousa.com. 

L-R-G is a company designed to overthrow the masses through our influence. Our slogan is simple, “underground inventive, overground effective.” At L-R-G we want to focus on the people that are trying to pay their rent with their passions. Think of us as a support group for the independent and underground culture. We are trying to put the spotlight where we think it really belongs, because it is much more than clothing and concepts: it is a way of living. L-R-G, innovative essence for the above average person.

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