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Casio Gives Video Enthusiasts A Shot At A $3,000 Best Buy Gift Card Plus Other Great Prizes!
 October 26, 2007
FOR MEDIA INQUIRIES ONLY CONTACT:

Melissa Keklak
Casio America, Inc.
(973) 361-5400 Ext. 4403
mkeklak@casio.com

CASIO GIVES VIDEO ENTHUSIASTS A SHOT AT A $3,000 BEST BUY GIFT CARD
PLUS OTHER GREAT PRIZES!

Company Announces Launch of Casio Dream Digs Contest on YouTube™

DOVER, NJ, OCTOBER 25, 2007 – Casio America, Inc., has announced a consumer contest to promote their new line of EXILIM digital cameras featuring YouTube™ Capture Mode. Casio is inviting video enthusiasts to create videos that show off your ultimate dream sanctuary and upload them onto Casio's YouTube™ channel for a chance to win a $3,000 Gift Card from Best Buy.

Contestants have the opportunity to show the world what they envision as the ultimate dream digs. Entrants are given the opportunity to upload a video (2 minutes or less) into one of these categories: the ultimate dream digs; extreme collectors digs, the technology on a budget digs or digs that bring out the inner-tech geek in everyone. This contest may require a bit of creativity but your dream digs can become a reality thanks to Casio and their exclusive retail partner, Best Buy!

Casio is offering a $3,000 Best Buy Gift Card and a Casio EX-V8 digital camera. a carry case and 4GB SD card to the first prize winner of each category. The two 2nd prize winners of each category will receive a $500 Best Buy Gift Card and a Casio EX-S880 digital camera plus case and 2GB SD card, while five 3rd place winners per category receive a Casio EX-Z77 digital camera with case and a 1GB SD card.

"This is a new and exciting way for Casio to engage consumers and tap into the young, techno-savvy, YouTube™ generation," said John Homlish, Executive Vice President of Sales and Marketing for Casio America, Inc. "This contest is a great platform for us to educate consumers as to the benefit of our new YouTube™ capture mode and have fun at the same time."

The Casio Dream Digs contest begins on October 25th and will run through December 31st. Anyone wishing to participate does not need to purchase an EXILIM digital camera to do so. For more information and to view and post entries for Casio Dream Digs please visit http://www.youtube.com/casiousa.

The contest is open only to legal residents of the fifty United States and the District of Columbia who are at least thirteen (13) years old who uploads a clip onto the Casio YouTube page, excluding employees of Casio America, Inc, Zugara, Inc., Best Buy Stores, L.P., ePrize, LLC and any of their respective parent, affiliate and subsidiaries companies and advertising and promotion agencies, as well as the immediate family and household members of each such employee whether or not related, are not eligible. Only one entry per person.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.

About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE:BBY) operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. We sell consumer electronics, home-office products, entertainment software, appliances and related services through more than 1,150 retail stores across the United States, throughout Canada and in China. Our multi-channel operations include: Best Buy (BestBuy.com, BestBuy.ca and BestBuy.com.cn), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com and GeekSquad.ca), Pacific Sales Kitchen and Bath Centers (PacificSales.com), Magnolia Audio Video (Magnoliaav.com) and Jiangsu Five Star Appliance Co. (Five-Star.cn). Best Buy supports the communities in which its employees work and live through volunteerism and grants that benefit children and education. For more information, please visit www.BestBuy.com.

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