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Casio Grows Consumer Products Division with Addition of Two Industry Veterans
 May 31, 2012

MEDIA INQUIRIES ONLY CONTACT:

Christine Azzolino
Coyne PR
(973) 588-2000
cazzolino@coynepr.com

E. Garcia/S. Vander Schans
CASIO AMERICA, INC.
(973) 361-5400
egarcia@casio.com
svanderschans@casio.com

FOR IMMEDIATE RELEASE

CASIO GROWS CONSUMER PRODUCTS DIVISION WITH ADDITION OF TWO INDUSTRY VETERANS

Andrew Zweig and Ed Yamada Join Casio America, Inc. as New General Manager and Director of Marketing

DOVER, NJ (May 31, 2012) — To further its commitment to empowering educators and fostering positive, student centered learning environments for mathematics, Casio America, Inc. is pleased to announce the addition of Andrew Zweig, general manager, and Ed Yamada, director of marketing to its Consumer Products Division.

“We are confident that the experience and skill sets that Andrew and Ed bring to the table will contribute to Casio’s success,” said Shigenori Itoh, CEO and President of Casio America, Inc. “Their knowledge and experience will help build stronger relationships and leverage Casio’s presence within the education space.”

Andrew Zweig
Andrew Zweig

As Casio’s general manager, Zweig will handle consumer sales, educational business and marketing activities, while building product and brand awareness within the academic channel. He will also be responsible for providing strategic counsel and collaborating with purchase planning managers to suggest, research and develop new products.

No stranger to the education space, Zweig served as the Northeast regional director for Texas Instruments, where he developed comprehensive and innovative marketing and sales programs within the K-16 market. Zweig also served as regional sales manager for Apple Computer, Inc.

Ed Yamada
Ed Yamada

Ed Yamada joins Casio as the new director of marketing. In this position, Yamada will handle all sales and marketing related activities to support Casio’s portfolio of educational handheld products. He will be responsible for strategy-building and plan implementation. In addition, he will be responsible for establishing relationships with independent manufacturer representatives and buyers to maximize sales in all channels of distribution.

Yamada previously served as the director of international sales for Scholastic, where he developed an export business from the ground up. He also served as vice president of sales for Simon & Schuster, senior vice president for Creative Publications and most recently as director of sales for Everbind Books.

For additional information on Casio’s calculators and education initiatives, please visit www.casioeducation.com.

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About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to fulfill its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.