Casio Honored with Three CES Innovations 2005 Design and Engineering Awards

 November 9, 2004
Untitled Document
Contact: Cheryl Balbach
Casio Inc.

Lillian Ayala
HWH Public Relations


DOVER, NJ – November 10, 2004 – Casio, Inc., a leading innovator in digital cameras and timepieces, has been selected to receive CES Innovations 2005 Design and Engineering Awards for three of its products. Casio's award-winning products include the EXILIM CARD EX-S100 and EXILIM PRO EX-P700 digital cameras, and the ANA-DIGI Atomic Solar G-Shock GW1200BA-1AV timepiece.

These prestigious annual awards are announced each year in advance of the Consumer Electronics show. The award-winning products will be featured as part of a special display in the Grand Lobby of the Las Vegas Convention Center during the 2005 International CES in Las Vegas, January 6-9, 2005.

The Innovations 2005 Awards recognize consumer technology products that exhibit excellence in design and engineering. Product evaluations are based on several criteria including engineering qualities, product's intended use and functionality, unique and novel features, improvement to company, aesthetic and design qualities, and the contribution to quality of life.

"As a leader in digital cameras and timepieces, Casio is honored to be acknowledged these categories at the 2005 CES Innovation Awards," said John Clough, President of Casio Inc. "These awards underscore Casio's ongoing commitment to offering the most innovative and advanced technologies, while delivering the most outstanding value to our customers worldwide."

The following Casio products were selected as honorees in the Innovations 2005 Design and Engineering Showcase:

EXILIM CARD EX-S100 (MSRP $399.99)
At an astounding 3.6" x 2.24" x .66", the wearable and super-slim EXILIM CARD EX-S100 is the world's smallest credit card-sized camera with a 2.8X optical zoom (as of August 25, 2004). The EX-S100 features a 3.2 megapixel CCD and offers the user the ultimate in portability and convenience in a high quality stainless steel body. The EX-S100's compact form gives up nothing in functionality with a 2" large LCD that offers the clearest possible picture display. The world's first transparent ceramic lens is what enables Casio to pack the powerful 2.8X optical zoom lens into such a small camera.

EXILIM PRO EX-P700 (MSRP $599.99)
The EXILIM PRO EX-P700 is a Pro/Consumer digital camera that matches all the advanced features you will ever need with the standard EXILIM ease-of-use features found in other Casio digital cameras. The EX-P700 offers a 4X optical zoom (coupled with 4X digital zoom), combined with a large 2.0-inch LCD screen, offering users high performance. With its amazing 7.2 million megapixel CCD, and fast-response design, this high-end digital camera assures a new level of imaging capability. It's full array of functions and features, such as the Business Shot
setting, allowing the user to take a trapezoidal distorted picture of a projector, white board, document or business card from a side angle and correct it to a rectangle automatically, also
raise the bar one notch higher in terms of usability.

The toughest watch in the world is now the smartest watch in the world. Shock resistant and water resistant to 200 meters, the Atomic Solar G-Shock is so smart and self-sufficient you don't have to worry about changing its battery or even setting the time. Casio's Atomic Solar GW1200BA-1AV uses a time calibration device that receives data such as time and date from the Atomic Clock in Fort Collins, Colorado. Multiple times a day, data is transmitted each second for a minute to keep the time and date accurate and reliable. Fashionable, yet tough, this timepiece provides the added superior strength of titanium enhancements to create the hottest G-Shock available. Features include: Atomic Timekeeping, Tough Solar Power, Shock Resistant, 200M Water Resistant, Auto Super Illuminator light, 5 Alarms, World Time (30 cities), Countdown Timer, 1/100-second Stopwatch, and 12/24 formats.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, Casio, Inc., markets digital cameras, calculators, business organizers, mobile presentation devices, keyboards, portable color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products. Casio, the unexpected extra – for more information visit our website at

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