MEDIA INQUIRIES ONLY CONTACT:
Joyce Essig/Michael Scicolone
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
FOR IMMEDIATE RELEASE
IN TIME FOR SPRING FASHION:
CASIO INTRODUCES BRILLIANT COLORS IN NEW VIVID BABY-G STYLES
Models Feature New LCD Layout and Classic Baby-G Style
DOVER, NJ, March 22, 2010 - Inspired by today’s fashionistas, Casio America, Inc. is adding a splash of color to Spring 2010 with the latest addition to its Baby-G line of stylish watches for women, the Vivid Baby-G. With dazzling hues that create a chic style, the Vivid Baby-G (BGR169R) boasts a solid gloss color band with metallic dials that offers a modern twist on the traditional jelly style found in past BG169 models.
Available in eye-catching color combinations of black and pink (BG169R-1B), shades of blue on blue (BG169R-2B), shades of pink on pink (BG169R-4B), white and green (BG169R-7C), and white and pink (BG169R-7D), the Vivid Baby-G line is designed with both style and function in mind. Equipped with the familiar Baby-G technologies, Vivid Baby-G is more than just a ladies watch – it is a fashion statement which is sure to melt the winter blues away. The new model features five daily alarms, a countdown timer and stopwatch mode perfect for women that are living life at a non-stop pace. The Vivid Baby-G also keeps world time in 30 cities, ensuring that no matter where you are, you will always be on time and in style!
Featuring capabilities for the active woman, the Vivid Baby-G is shock resistant and water resistant up to 200 meters, making it a great companion to have “on hand” for spur-of-the-moment vacations this spring and summer. The new watch also features an EL backlight with afterglow and a 25pg databank, fitting your every need.
“We’re very excited to welcome this new addition to the Baby-G line, featuring dazzling colors,” said Shigenori Itoh, vice president of Casio’s Timepiece Division. “Vibrant colors are a necessity in a woman’s spring and summer wardrobes and we are thrilled to meet their style and functional needs with the Vivid Baby-G models.”
All BG169R models will be available at select Macy’s stores nationwide this spring, with an MSRP of $79.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com or www.baby-g.com.