Casio Introduces New Baby-G Sweet Poison Timepiece Line

 March 1, 2006

Contact: Rachel Max/ Jennifer Lilly
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Baby-G Introduces Sweet Poison Timepieces Targeting Hip, Young Women Looking for More Than a Functional Wristwatch

March 1, 2006, DOVER, NJ- Baby-G, the ladies equivalent of G-Shock, has launched a sweet new line of timepieces this spring that will add a sexy, playful splash of flair to any woman's wrist. Sweet Poison is an extension of Casio's popular Baby-G line. Smooth and chic, the Sweet Poison line is perfect for the woman looking for a sophisticated watch with a flirty edge. Both precious and provocative, the nine Sweet Poison watches are available in a variety of colors ranging from bold to muted pinks, black, white, and metal combinations as well as full metal with accenting dials. All Sweet Poison models feature digital displays and range in material from resin to metal and stainless steel combinations of both.

Targeted to a more sophisticated, fashion forward woman as a method of keeping up with the pace of the maturing Baby-G customer, these watches are the perfect marriage of versatility, function and most importantly, style! With a sharp color palate, Sweet Poison's color scheme echoes the playful confidence of the trendy young women who make these timepieces their own.

Sweet Poison maintains the impressive features of G-Shock and Baby-G models, with EL backlight with afterglow, world time, five daily alarms, stopwatch, auto calendar, and 100 meter water resistance while integrating a punch of color for a sexier, more mature style for the trend conscious woman.

Casio Introduces Sweet Poison

Also shock resistant, Sweet Poison is tough enough to withstand the hectic lives of young women, but sweet enough to make a statement, without missing a beat or a second.

"Sweet Poison by Baby-G represents Casio's continued effort to provide functional, yet fashionable watches to women around the world," says David Johnson, Vice President of Casio, Inc.'s Timepiece Division . "Sweet Poison continues Casio's trend towards chic digital products that look as good as they perform."

The new Sweet Poison models include: BG1220 in bold and pale pink resin bands with reversed colored dials, BG1221 in black and white resins with respective pale pink and white dials, MSG160 and 161 with combination metal and resin link bands in black, pale pink and white with respective pale pink, bold fuschia and white dials, as well as MSG170D and 171D with stainless steel bands featuring a gray and pearly pink dial respectively. Select Sweet Poison models will be available by the end of March at select Bloomingdale's and Macy's, and for a suggested retail of $79.00 for resin models and $99.00 for metal or combination models.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipments solutions, established in 1957. Casio Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit or