Casio Introduces New Series of G-Shock Watches Designed to Shock the Senses

 February 21, 2007

Rachel Max/Jennifer Lilly
Coyne PR
(973) 316-1665

Melissa Keklak
Casio, Inc.
(973) 361-5400

New Line Incorporates Traditional G-Shock Toughness with a Sophisticated New Look and Style


FEBRUARY 21, 2007, DOVER, NJ, – After years of success with its line of G-Shock timepieces, Casio introduces a new look for its famous line. This new and fashionable line consists of seven models that embody the same legendary G-Shock toughness with a stylish, new analog/digital design. 

"We are thrilled to introduce a new series of G-Shock that is dressy enough to be worn with a business suite and casual enough for other occasions," said Dave Johnson, Senior General Manager of Casio Timepiece Division.  "A watch is an essential style element for any consumer and Casio is paying attention to these kinds of details with this new line."

These stylish Ana-Digi G-Shock watches combine the best of both analog and digital timekeeping, so they're not only fashionable, but functional. Employing 27-city world time (29 time zones), auto LED light, countdown timer, stopwatch and 5 alarms, these watches are not only high fashion, but high tech as well.

The new G011 series combines a fashionable square dial with a large forged metal bezel and back cover.  Along with the trendy new look, these G-Shocks are as tough as their predecessors.  The watches are shock-resistant and water-resistant up to 200 meters.

The new G011 models come in a variety of six stylish dial colors including: black, blue, copper, purple, white and silver.  The G011BD model features a black face and a gold ion plated watch case and band.  The G011 series will be available March 2007 for $150 at select Macy's locations nationwide and

About Casio
Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit