FOR MEDIA INQUIRIES ONLY CONTACT:
Rachel Max/Jennifer Lilly
CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
CASIO INTRODUCES SKINIT™ ACCESSORY TO THEIR
POPULAR LINE OF CALCULATORS
Fashionable Cover Allows Students to Personalize their School Gadgets
DOVER, NJ, SEPTEMBER 20, 2007 – Casio America, Inc., is going back to school in style with the addition of the SkinIt™ accessory for their popular line of calculators. Students can now express themselves and personalize their favorite Casio calculator from a variety of designs that function as a fashionable calculator cover.
The skins are made of strong, durable vinyl and can be applied in 3 easy steps -- Clean it, Peel it and Apply it! They have been designed to fit the unique contour of the calculator cover and provide a thin protective film which buffers the cover from occasional scuffs and scrapes of every day use. The skins use an adhesive technology that provides fast, clean removal with
little or no adhesive residue.
"We are happy to offer a way for students to personalize their calculators," said John Casey, General Manager of Casio's Education Division. "SkinIt™ provides students with a unique way to differentiate their back to school gadget."
SkinIt™ styles currently available are pink camo and urban camo for the FX-115MS; leopard print and blue abstract for the FX-300MS; teardrop and mojito for the FX-300ES and FX-115ES; water droplets for the FX-9750; light diamond plate for the fx-9860G and koi fish for the fx-9860G Slim.
The SkinIt™ accessories are currently available, MSRP $7.99 for graphing calculators and $5.99 for the scientific calculators.
Casio America, Inc.., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com
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