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Casio Introduces Square-Faced Baby-G Watches
 November 30, 2004
Untitled Document
Contact: Russ Rowland
HWH Public Relations
212-355-5049
russr@hwhpr.com

Cheryl Balbach
Casio, Inc.
973-361-5400
pr@casio.com


FOR IMMEDIATE RELEASE
CASIO INTRODUCES SQUARE-FACED BABY-G WATCHES
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Fashion and Function Make the Square Baby-G Watch
an Appealing Accessory for Spring and Summer
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DOVER, NJ, November 30, 2004 – Casio, Inc., a leading manufacturer of consumer electronics, is expanding its popular Baby-G line of watches with it's latest introduction of square-faced Baby-G timepieces. The new styling combines the classic Baby-G sporty look with a square bezel that features an inverted digital dial. The sleek and stylish square-faced Baby-G timepiece is targeted to a slightly older and more sophisticated consumer, ages 18 to 35, who want versatility, function and style.

The new square Baby-G has a hot new sporty look and trendy straps. You can choose a stylish leather cuff or the more traditional resin strap. The leather cuff is now doubling as a must-have timepiece and all around fashion accessory. The cuff comes in Burgundy, Black and White, and the resin strap comes in Ice Blue, Pink, and Clear - perfect for spring and summer. In bright or somber tones these new watches weather resin strap or leather cuff provide the right edge for the new spring styles.

"Casio's newest timepieces are trendy, stylish and extremely functional. The Baby-G's are the perfect accessory for today's busy lifestyle, matching supreme style with advanced features that make your life easier," said David Johnson, vice president of Casio's Timepiece Division. "The new square Baby-G's are just the right thing to add a dash of rogue style to the latest spring looks. On the flip side they can add the necessary polish to an outfit for the boardroom. As versatile as they are chic, they're a sign of the times. It's hip to be square!"

The square Baby-G timepieces have all the great features that have become synonymous with Casio's G-Shock & Baby-G watches, including shock resistance, water resistant to 100 meters, a 1/100-second stopwatch, Alarm, LED Light, and Countdown Timer.

The new square Baby-G models: BG180L comes in Black, Burgundy and White, with leather cuff straps, and the BG-184 come in Black, Ice Blue, Pink and Clear resin straps and will be available in the spring at the MSRP of $79.00 and $99.00.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, Casio, Inc., markets digital cameras, calculators, business organizers, mobile presentation devices, keyboards, portable color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products. Casio, the unexpected extra – for more information visit our website at www.casio.com.

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