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CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
CASIO KICKS OFF 2013 WITH THE INTRODUCTION OF THREE CELVIANO DIGITAL PIANOS AT WINTER NAMM
New Celviano Models Offer Elegant Cabinetry, Enhanced Functionality and New AiR Technology
ANAHEIM, CA (JANUARY 24, 2012) — Today, Casio is excited to launch three new models to its well-known Celviano digital piano line. Fortifying its place at the top of the electronic musical instrument industry, the Celviano AP-250, AP-450 and AP-650 offer enhanced functionality, modernized cabinetry and Casio’s proprietary sound source, AiR (Acoustic and intelligent Resonator). The latest Celviano digital pianos will be exhibited in Casio’s booth (#5900) during Winter NAMM at the Anaheim Convention Center, January 24-27, 2013.
“We are extremely proud of the new generation of Celviano digital pianos, which offer exceptional sound quality and unmatched features for both beginners and experienced professionals." said Stephen Schmidt, Vice President of Casio’s Electronic Musical Instruments Division. "With the development of our new AiR technology and the additions to the Celviano line, Casio demonstrates the great progress it has made in the music industry.”
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Containing over three times the waveform memory of the last generation, Casio’s new AiR technology, redefines the Celviano digital piano experience with richer and more genuine sounds. The AiR sound source enables the new Celviano models to deliver first-class realism and detail by providing damper resonance, which enhances the sounds of the dampers lifting off the strings when pushing on the sustain petal. Casio’s AiR technology also compensates for the speed at which hammers strike strings at different velocities and key ranges, imperative for those who crave the authentic sounds and feel of a traditional grand piano.
All three new models are housed in an elegant cabinet and come with a piano bench, music stand and pedals. Featuring an 88-note Tri-sensor Scaled Hammer Action Keyboard with simulated ebony and ivory textured keys, these models provide a natural sensatory feel for the musician while delivering the sounds and benefits of a digital piano. Both the AP-450 and AP-650 have the ability to record a 44.1kHz.wav file directly to a USB thumb drive allowing users to easily capture rehearsals and performances.
Casio’s new Celviano models will be available exclusively at music dealers nationwide. The AP-250, will be available in black or brown for an MSRP of $1399.99; the AP-450 will be available in black or brown for an MSRP of $1699.99; and the AP-650 will be available in black only for an MSRP of $1999.99. For additional information about Casio’s Celviano line of digital pianos, please visit www.CasioMusicGear.com.
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.