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Casio Launches "Freshen Up Your Web Site" Campaign
 November 23, 2009

FOR MEDIA INQUIRIES ONLY CONTACT:
Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com
mscicolone@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400
mkeklak@casio.com

FOR IMMEDIATE RELEASE

Capture Life’s Elements on EXILIM Digital Cameras from Casio

CASIO LAUNCHES “FRESHEN UP YOUR WEB SITE” CAMPAIGN

Casio Teams Up with SellPoint and Infinibrand to Expand Its Product Delivery Efforts to Authorized EXILIM Dealers

DOVER, NJ, November 24, 2009 — Casio America, Inc. announced today the launch of the company’s “Freshen Up Your Web Site” campaign to provide Authorized EXILIM dealers with full access to time-sensitive creative, promotional and product branding assets. As part of the campaign, Casio has expanded its product content delivery efforts with SellPoint, a provider of online video product tours. 

EXILIM Portal
www.exilimportal.com

Expanding on Casio’s efforts to promote the EXILIM brand of digital cameras to the retail industry, the new portal will provide dealers with free access to the Casio portal site with syndicated product demos via SellPoint’s Web content delivery service. The new portal will also include an email blast toolkit developed by Infinibrand, which will feature customizable promotional email campaigns featuring links back to the dealers own Web sites. Dealers can upload logos and social networking links into customizable templates provided by Casio and featuring current Casio Exilim digital camera promotions. Choose to preview the completed HTML email campaign code, send the email campaign to yourself or upload your contact list and email provider and send an email blast directly through Casio’s portal service. The process is quick, easy and best of all – it is a free service available to digital camera dealers. 

SellPoint provides retailers with dynamic video that engages and informs, turning shoppers into buyers. Dealers will also be encouraged to utilize the Casio portal as it offers information about Casio’s instant rebate program which offers discounts on various EXILIM products.    

“We are thrilled to play a larger role with retailers through our creative product delivery services,” says Toshi Iguchi, senior general manager of Casio’s Digital Imaging Division. “We are honored to work with SellPoint and Infinibrand to develop rich media creative packages that enhance the EXILIM brand and convey our product messages.”

The new Casio portal will be available to Authorized EXILIM dealers starting November 16th at www.exilimportal.com

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About Casio
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957.  Casio America, Inc. markets many consumer electronic products and business to business electronic products throughout the United States. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.  For more information, visit www.casiousa.com

About SellPoint
SellPoint’s patented ‘Active Product Tours™’ combine dynamic video and other rich media with a wide array of printable user guides, brochures, and informational content that gives online shoppers an engaging and interactive look at the product they are researching. SellPoint’s Retail Syndication Network includes over 175 of the top online retailers, including Amazon.com, Best Buy, Buy.com, Costco.com, Dell, Walmart, Sears, Staples, Toys“R”Us  and more.

For more information, visit www.sellpoint.net