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CASIO AMERICA, INC.
FOR IMMEDIATE RELEASE
Capture Life’s Elements on EXILIM Digital Cameras from Casio
CASIO LAUNCHES CAMERA WED SITE FOR EGREETING ENJOYMENT
“Animate and Share” Site Offers Free eGreetings Powered by Casio’s Dynamic Photo Function
DOVER, NJ, December 14, 2009 - Casio America, Inc. announced today the launch of the company’s “Animate and Share” Web site (www.animateandshare.com), allowing consumers to experience Dynamic Photo fun through the creation of entertaining and unique eGreetings. Visitors can add a creative touch to their photos and bring them to life with Casio’s exciting animation feature on the company’s new virtual camera site. Each new user can share their creativity with the option to send their Dynamic Photo as an egreeting or through email or upload to social networks like Facebook.com. Casio’s new virtual camera site allows customers to experience Dynamic Photo enjoyment before making a purchase.
Casio first introduced Dynamic Photo at the 2009 Consumer Electronics Show in Las Vegas. Thanks to the high-speed image processing capability of the camera, moving subjects can be dynamically “cut out” and pasted into a different still shot that forms the background. In the past, this Hollywood like green screen effect was only possible with professional equipment or software, but this technology is now available in Exilim digital cameras as an in camera process. This year Casio’s Dynamic Photo feature was further enhanced through the ability to add animation art stored on the memory card to still photos captured by the camera. These animated images can now be emailed, posted on social networks and even printed out at home!
At the heart of the EXILIM digital camera design is the idea that a product purchase is driven by one’s lifestyle and interests and is more likely to trigger an emotional sale than one sold on price or promotion. Dynamic Photo is a feature that drives users to do more with photography and have fun at the same time.
“We are thrilled to offer a fun and interesting way to take pictures and share their creations with friends and family,” says Toshi Iguchi, senior general manager of Casio’s Digital Imaging Division. “The Animate And Share Web site offers prospective customers a glimpse into the EXILIM line and allows them to engage in the photo process without making a purchase.”
Visit www.animateandshare.com to experience Dynamic Photo for yourself.
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Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets many consumer electronic products and business to business electronic products throughout the United States. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com