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Casio Launches Exciting New Exilim.Casio.Com Website
 October 25, 2004
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Contact: Michael Steavenson
HWH Public Relations
212-355-5049
mikes@hwhpr.com

Cheryl Balbach
Casio, Inc.
973-361-5400, ext. 1551
pr@casio.com

For Immediate Release

CASIO LAUNCHES EXCITING NEW EXILIM.CASIO.COM WEBSITE
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Everything You Ever Wanted to Know About Casio's Newest Digital Cameras
Consolidated In One New Easy-To-Navigate Website
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DOVER, NJ, October 25, 2004-CASIO, Inc. is making it easier than ever for digital camera buffs and potential buyers to find out everything they need to know with the launch of the new http://exilim.casio.com website. The website is specially dedicated to provide consumers with invaluable information about Casio's newest EXILIM line of digital cameras, from its Pro to its Zoom and Card lines, including the EXILIM EX-P600, EX-Z30, EX-Z40, EX-Z50, EX-Z55 and EX-S100.

The exilim.casio.com easily guides you to quickly find information such as dealer location, special promotions, awards, and product reviews. You can even learn about the history of Casio's digital cameras on this informative site. What's more, if you cannot decide which camera is best for you, the website conveniently gives you the ability to do some comparison-shopping. Using the Casio Advantage feature, you can learn all about the numerous camera features, compare key features and advantag es and then decide which camera best suits your needs.

"Casio is committed to making the digital photography experience as convenient as possible for consumers," said Bre Holley, Vice President of Sales, for Casio's Digital Imaging Division. "Consumers today want to be well informed before they purchase a product. We took that understanding and developed a website that is easy, fun and informative."

If you are not quite ready to purchase your digital camera, you might want to try your luck for a chance to win a EX-S100, the world's smallest optical zoom digital camera (as of August 25, 2004) by clicking on the Promotions feature. The Promotions feature describes the current Casio Will & Grace sweepstakes promotion, a celebration of the program's first-ever compilation CD "Let the Music Out," with recordings by the show's cast members, plus remixes of hits from Elton John, Cher, Britney Spears, Jennifer Lopez, and much more.

This sweepstakes offers consumers the chance to win a variety of exciting prizes. One grand prize-winner will receive two tickets to a taping of Will & Grace at NBC Studios, roundtrip airfare for two and hotel accommodations in Los Angeles. The promotions feature will be regularly updated to include the latest promotions, such as Casio's Circuit City partnership.

Casio's comprehensive site will make sure you sound like a pro when you go to purchase and use your new digital camera. Because it will be updated regularly, you'll have the latest news about new products and professional advice from experts. Purchasing your digital camera has never been easier.

The EXILIM EX-Z40 is a 4-megapixel camera with a 3X optical zoom, a 2.0" TFT LCD screen and a battery life that allows up to 360 shots to be taken on a single charge. It is currently available and retails for $349.99. The EX-S100 is a 3.2-megapixel camera and hails as the world's smallest digital camera with an optical zoom (2.8X), as of August 25, 2004. It also features a 2.0" TFT LCD screen and is currently available for $399.99. The EX-Z55 is a 5-megapixel camera with a 3X optical zoom, a whopping 2.5" TFT LCD screen and a battery life that allows up to 400 shots to be taken on a single charge. The EX-Z55 is also currently available and retails for $449.99.

Casio, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. Casio, Inc., markets digital cameras, calculators, business organizers, mobile presentation devices, keyboards, portable color TVs, timepieces (Wrist Technology), cash registers and other consumer electronic products. Casio, the unexpected extra – for more information visit our web site at www.casio.com.

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