Casio Leverages CES 2011 to Usher in New Era in Digital Imaging

 January 5, 2011


Kyle Kappmeier
(201) 806-3157

Michael Rubin
(973) 361-5400




The Casio TRYX® Boasts Radically New Form Factor and Raises Bar for Style and Innovation

LAS VEGAS, NV, January 5, 2011 ― Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today unveiled TRYX®, a revolutionary new camera that will allow consumers to stand out and be noticed. Strikingly different than any other camera on the market today, TRYX impresses with a distinctive, variable frame design which knows no bounds. With TRYX, consumers can do more and be prepared to capture their photographic lives in ways they were never able to before.

Casio TRYX

“TRYX truly is a remarkable camera and its announcement is a defining moment for Casio,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Unlike anything the industry has ever seen, TRYX brings unparalleled innovation and versatility straight to consumers’ hands with a radical new design. This is a camera which was designed specifically to meet the needs of the creative and connected consumer, looking for a unique digital imaging experience and a camera to compliment their lifestyle and personality.”

Tricked-Out Design
Thanks to its super thin (.59-inches thick), variable frame design, TRYX can adapt to fit the user’s preferred shooting style or to help them capture an image from just about any angle or in any environment. Users can hold the camera horizontally, in a traditional point-and-shoot style to capture still images or flip out the rotating, three-inch, touch-screen LCD and swivel the body to experience countless other positions. The frame rotates 360-degrees and can be adjusted so that the body can act as a tripod, allowing TRYX to stand on its own, or the LCD screen can be rotated up to 270-degrees so that users can perfect their own self portrait and see themselves in the frame. Users can even flip out and rotate the body so that the camera can hang from a hook, doorknob or other surface. The Casio TRYX’s body can also be adjusted so that users can record full-HD, 1080 video (30fps) in either a left‑or right-handed grip or vertically.

High-Speed and High-Performance
In addition to its good looks, the Casio TRYX also boasts an equally impressive feature set. At the heart of the camera is a 12.1 megapixel back-illuminated CMOS sensor which will help capture stunning images thanks to its enhanced sensitivity and low-light performance. The TRYX’s CMOS sensor is also coupled with dual core processors as well as Casio’s state‑of‑the‑art  EXILIM® ENGINE HS, which add significant processing speed and enhance the overall imaging experience. Together, they power many of the camera’s unique creative functions, including High Dynamic Range (HDR) imaging, High-Speed SR Zoom, and slow‑motion video.

Expressing One’s Creativity
TRYX is fully-loaded and packed to the brim with a full range of functions, such as Slide Panorama and slow-motion video recording, which users can take advantage of to boost their creativity and truly express themselves through images. With Slide Panorama, users can effortlessly capture 360-degree panoramic images, and with slow-motion video, users can record events that are ordinarily too fast for the eye to see, at speeds up to 240 fps (432x320). TRYX also incorporates Casio’s revolutionary HDR-ART technology, which gives users the ability to effortlessly transform any photo from ordinary to extraordinary, all with just the touch of a button. HDR-ART works by combining continuous shots with differing exposures and performing highly-precise image analysis to locally change the contrast and level of color saturation. Users can select from three different processing levels to suit their artistic tastes and produce results that are guaranteed to impress.

Empowering the Fingertip
Housed within TRYX’s rotating, three-inch LCD screen (460K pixels / 3:2 aspect ratio) is the camera’s intuitive touch-screen interface which puts all camera controls right at the user’s fingertip. Through the touch-screen LCD, users can activate TRYX’s touch-shutter, which can focus on an area or subject in the frame and capture the photo, just by touching the screen. TRYX’s advanced self-timer can also be activated using the touch-screen LCD. Featuring a clever little twist, the self-timer can be triggered using the camera’s built-in motion sensor. Users can configure the self-timer using their finger to designate an area in the frame on the LCD where TRYX needs to monitor for motion. When motion is detected in the specified area, the self-timer will be triggered, enabling users to take pictures of themselves or allowing them time to get in the photo with a group of friends after placing the camera in just about any location, whether it be hanging it from a wall or setting it on a tabletop.

Ultra-Wide Angle Lens Makes it Easy
Taking a self-portrait, group shot, or an image of a landscape is typically a hassle with a standard lens and narrow focal length. With a standard lens, consumers are forced to sacrifice what they can actually capture, as they can’t fit exactly what they want in the frame. That’s no longer an issue with TRYX, as the camera offers an impressive, ultra-wide-angle, 21mm lens. With such a wide-angle lens, users can fit more of their desired scene into the frame, ensuring that they’ll be able to capture their own image as well as the background they’re in front of, or even a large group of family and friends.

TRYX’s 21mm ultra-wide-angle lens is also outfitted with Casio’s state-of-the-art High-Speed SR Zoom technology. Significantly more advanced than traditional digital zooms, High-Speed SR Zoom captures multiple still images at high-speed and combines them to produce sharp and clear photos. Image quality can be maintained up to two times the range of the focal length.

Social Media Simplified
Casio also preloaded the TRYX with software that facilitates the uploading of images and video directly to the Internet, including many of today’s most popular social networking platforms such as Facebook, Flickr and YouTube. Users can simply select which photos and videos they would like uploaded from the camera beforehand, and upon connecting it to a computer, the files will automatically be sent to each specified destination.

The Casio TRYX will be available April 2011 for $249.99.

TRYX Specifications



Number of Effective Pixels

12.1 megapixels(/million)

Image Sensor


1/2.3-inch high-speed CMOS(back-illuminated type)

Total Pixels

12.75 megapixels(/million)

File Format

Still Images

JPEG (Exif Ver2.3), DCF2.0


MOV format, H.264/AVC, IMA-ADPCM (monaural)

Built-in Memory


Recording Media

SD Memory Card, SDHC Memory Card, SDXC Memory Card compatible

Number of Recorded Pixels

Still Images

12M(4000x3000), 3:2(4000x2656),
5M(2560x1920), VGA(640x480)


FHD: 1920 x1080(30fps) , HD:1280x720(30fps)
HS : 432x320 (240fps)

Recording Capacity

Still Images

SD Memory Card 1GB*1



Recording Time


SD Memory Card 1GB*1




5 lenses in 5 groups, including aspherical lens



Focal Length



35mm-Film Equivalent

Approx. 21mm

Zoom Ratio

1.5X Single Frame SR Zoom, 2.0X High-Speed SR Zoom (10M),
4X digital zoom, 15.9X maximum digital zoom (in combination with HD Zoom, VGA size)


Focus Type

Contrast Detection Auto Focus

Focus Mode

Auto Focus, Macro, Infinity Mode

AF Area

Spot(Intelligent for Premium Auto)

AF Assist Lamp


Focus Range (From Lens Surface)

Auto Focus

Approx. 3” ~ Infinity


Approx. 3” ~ 20”

Infinity Mode


Manual Focus


Exposure Control

Exposure Metering

Multi pattern by CMOS

Exposure Control

Program AE

Exposure Compensation

-2EV to +2EV (in 1/3EV steps)



CMOS electronic shutter

Shutter Speed*2


1/8 to 1/40000 second (not fixed)



White Balance

Auto WB, Daylight, Overcast, Shade, Day White Fluorescent, Daylight Fluorescent, Tungsten, Manual WB

ISO Sensitivity

Still Images




Other Functions

Premium Auto, Motion Shutter, Slide Panorama


10 seconds, 2 seconds, 2 ~ 10 seconds

Built-in Flash

Flash Mode


Flash Range



3.0-inch TFT color LCD ( Super Clear LCD ), 460,800 dots (960 x 480) , Touch screen

Timekeeping Function

Date and Time

Recorded with image data

On-image Time Stamp Function


Auto Calendar

To 2049

World Time

162 cities in 32 time zones, City name, date, time, summer time

External connection terminal

USB port (Hi-Speed USB compatible), HDMITM*4 output (Micro/Type D)*5





Power Requirement

Rechargeable lithium ion battery (Built-in)

Battery Life



W x H x D
(CIPA Standards)

4.83” x 2.32” x .59”

Weight (CIPA Standards)

Approx. 5.54oz (Including Memory Card*1) /
Approx. 5.47oz (Excluding Memory Card )

Bundled Accessories

USB-AC Adapter, AC Power Cord, USB Cable, Strap

  1. When using Panasonic Pro High Speed 1GB SD Memory Card.
  2. May differ according to camera settings.
  3. SOS: Standard Output Sensitivity.
  4. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.
  5. 1080/50i output is not supported for PAL output using an HDMI™.

EXILIM and TRYX are trademarks or registered trademarks of CASIO COMPUTER CO., LTD.  YouTube is a registered trademark of YouTube, LLC. Any other company or product names are trademarks or registered trademarks of their respective holders.


About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit or