FOR IMMEDIATE RELEASE:
CASIO LIGHTS UP THE EDIFICE SERIES WITH TWO NEW TIMEPIECES
Latest EDIFICE Models Designed with Twin Sensor Technology and Neon Illuminator
DOVER, NJ, MAY 6, 2014 — Casio America, Inc. is excited to announce the debut of two new EDIFICE timepieces, the ERA300B-1AV and ERA300DB-1A2V. The EDIFICE duo adds the indispensable combination of bold fashion and functionality into any man’s daily life. Engineered with Twin Sensor technology, an auto neon illuminator, and 100-meter water resistance, Casio’s ERA300B-1AV and ERA300DB-1A2V provide consumers with both function and fashion.
“For decades, Casio has delivered stylish yet highly functional timepieces that consumers can take from the office to the outdoors without skipping a beat,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc. “The latest additions to the EDIFICE collection possess a number of advanced technological features, while still incorporating a sense of style fit for work, the ball park or a relaxing night at home.”
Equipped with Casio’s Twin Sensor technology, the latest EDIFICE models offer a digital compass with needle indicator and thermometer. In digital compass mode the watch’s second hand points to magnetic north and bearing is displayed in the digital window. It also contains bearing memory that enables users to temporarily store and display a direction reading for later use, while the thermometer makes it easier for users to plan out their day based on current temperatures. Both models provide water resistance up to 100 meters, 48-city/29 time zone world time, four daily alarms, and a countdown timer essential for multi-tasking and scheduling. It even comes equipped with a 1/20th second stopwatch with Lap Memory up to 100.
Designed with an edgy, yet sophisticated look, the new EDIFICE models feature black watch faces and IP bezels. The ERA300B-1AV is bounded by a black resin band with red and orange accents, while the ERA300DB-1A2V has a striking stainless steel band with blue and white accents. And with an Auto Neon Illuminator each hour marker as well as the minute hands is coated with a fluorescent material that provides an especially bright glow to accentuate the hands and index markers. In addition, a luminous coating provides long-term illumination in the dark after only brief exposure to ambient light.
The EDIFICE ERA300B-1AV will be available for a MSRP of $330 and the ERA300DB-1A2V will be available for a MSRP of $380 at select retailers nationwide beginning in May 2014. For additional information on Casio’s EDIFICE collection of timepieces, please visit www.Edifice.Casio.com.
### About EDIFICE
Casio’s EDIFICE collection reflects a distinct sense of style by providing men with features that are ideal for professional and weekend lifestyles. The collection speaks to upwardly, mobile men whose goals lie anywhere from the boardroom to the ballpark. With a variety of aristocratic, sleek styles, Casio’s EDIFICE timepieces possess features including multi-layered dials, world time, daily alarms and more. Made with strong, comfortable band materials of resin and stainless steel, each style exudes an attractive, sophisticated look.For additional information on Casio’s EDIFICE line of timepieces, please visit www.EDIFICE.Casio.com
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.