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Casio Lowers The Price On Line Of Super Slim Projectors
 April 10, 2009

FOR MEDIA INQUIRIES ONLY CONTACT:

Joyce Essig/Michael Scicolone
Coyne PR
(973) 316-1665
jessig@coynepr.com

Melissa Keklak
CASIO AMERICA, INC.
(973) 361-5400 ext. 4403
  mkeklak@casio.com

FOR IMMEDIATE RELEASE

CASIO LOWERS THE PRICE ON LINE OF SUPER SLIM PROJECTORS

New Prices Make the Line the Most Affordable and World’s Slimmest*
Business-Quality Projectors Available

DOVER, NJ, April 10, 2009 - Casio America, Inc. announced today a price reduction on their line of Super Slim Projectors, effective April 1st.  The Super Slim projectors offer the perfect solution for someone looking for a professional-quality projector at a reasonable price.

Prices on each of the four super slim projectors have been lowered by approximately $100.  The price reduction makes Casio’s Super Slim projectors one of the most affordable business-quality lines on the market.  Other smaller projectors sacrifice brightness and resolution for size, making them unsuitable for business presentations or in the classroom.  In fact, the entry-level, XJ-S32 is 46 times brighter than any of the popular 50 lumen pocket projectors currently available on the market.

“During these trying economic times, Casio is proud to announce the new price points on the Super Slim projector line,” said Frank Romeo, Vice President of Casio’s Business Projector Division.  “Our projectors are the smallest XGA resolution projectors on the market and we stand by the promise that they are the best quality for business and educational purposes, now at a more cost-efficient price point.”

While maintaining the industries’ slimmest profile at 1.7” thick and under four pounds in weight, Casio delivers up to 2700 ANSI lumens output. This brightness and the versatile 2X power zoom lens allows the Super Slim projectors to be used in a boardroom, conference or classroom, where brightness is an important feature. 

The projectors can also be used to create a more impactful and realistic gaming environment.  The Super Slim line can project a 300 inch diagonal screen and allow the user to feel as though they are stepping directly into the action.  

The XJ-S32, XJ-S37, XJ-S42 and XJ-S47 models are designed for high brightness applications and mobile presenters. The four Super Slim projector models featuring DLP® projection technology as well as the world’s slimmest design will now cost $799 to $1,099, making Casio Super Slim Projectors a more affordable business solution in difficult economic times.

The world’s thinnest* Super Slim models are available through Casio’s authorized Pro AV Dealers, Resellers and retail.  For more information please log on to www.superslimprojector.com.

* Based on Casio research of DLP projectors in the sub 4lb class as of February 2009.

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets calculators, keyboards, digital cameras, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. For more information, visit www.casiousa.com.